January, 2011

Relevance Is The New Remarkable

I used to get my haircut from Bob Ridge, a distinguished and much older man. Bob cut my hair for 20+ years in Dallas. Over the years he became a friend and a mentor and I always looked forward to my appointment with Bob. He was a sought-after stylist, and many of his customers...

Relevance Is The New RemarkableJeff Payne

The Key to Your Inbound Marketing Strategy

Rarely a week goes by that someone doesn't compliment me on my smile. I graciously respond by smiling and thanking them. And then I think about my story. I think about Dr. Ritchie Beougher (pronounced boo-er) of Willow Bend Dental in Plano, Texas. Several years ago I was in a Barnes and Noble in North Dallas,...

The Key to Your Inbound Marketing StrategyJeff Payne

What Does Your Customer Want To Do Next?

  I recently walked into one of my favorite department stores that I don't frequent very often. I wanted to purchase a pair of shoes as a gift for my son. The salesman in the corner approached me and asked if he could help. I said I'm just looking for now but thanked him and...

What Does Your Customer Want To Do Next?Jeff Payne

Challenging Our Narrative

For the time I've known Elaine she has lived out of her small two-door black Ford pickup in the parking lot of Wal-Mart. She usually arrives late in the day in hopes that she is first to get the parking space under the big oak tree where there is some shade and provides a...

Challenging Our NarrativeJeff Payne

Good Marketing is Like A Conversation

The reply from a "fan" to a recent email newsletter read: Jeff, Your newsletter is the best I have ever seen. You captured the attention of every behavior style. I really would like to have a confidential conversation with you as soon as you have some time. If you could schedule it this week I would...

Good Marketing is Like A ConversationJeff Payne

I Can’t Help Falling In Love With You

The best marketing helps us see better versions of ourselves. Under Armour uses a story that motivates us to be our best.   Extra Gum uses a guy, a girl, and a stick of gum and unwraps a love story that keeps your attention from beginning to end.   It doesn't matter whether it's services or products such as...

I Can’t Help Falling In Love With YouJeff Payne

The Journey of A Sale

"OH MY GOSH!!!!......... Out of the blue this guy is placing and sending a very expensive order to QFD today ..... he hasn't seen our work, and hasn't spoken to anyone here....." That was the text message I received from Fred Sweisthal, one of my customers. So what made Fred's new customer so ready to buy...

The Journey of A SaleJeff Payne

Get Excited About Your Plan

I remember several years ago being invited to meet with Fred Smith in his home. Fred was a celebrity, and I was elated to get such an opportunity. He wasn't just a best-selling author and internationally known business person, but a mentor to business executives like Zig Ziglar, John Maxwell, and Chuck Colson. Zig...

Get Excited About Your PlanJeff Payne

Who Moved My Customer?

  How our customers invest their time: Print 4% Radio 13% TV 36% Internet 22% Mobile 25% It is evident that marketers have not yet caught on and there are massive opportunities ($22 Billion) to meet our customers where they are (mobile). It's time to reimagine your marketing efforts. What do your customers want: Visual (camera) Storytelling Content Creativity Community Messaging/Sharing Think. Candace Payne. The most viewed live video with over...

Who Moved My Customer?Jeff Payne

It’s In The Story

When asked to describe our product or service and why we are different from our competitors it's easy to shift to sales mode and start by listing features and benefits. "We are innovative thinkers." "We do marketing differently." "Our team is superior." "We care." The best brands don't lead with features and benefits; they engage by sharing the love...

It’s In The StoryJeff Payne

Marketing and Branding Ideas Shared Here

Jeff Payne Company

My name is Jeff

I am a creative, a designer, a writer, an entrepreneur, and humanitarian. When you reach 50, they call it half-time. That’s where I am at. The first 50 years were almost a blur and the years went by so quickly. I have many fond and some not so fond memories of my first 50 that include successes and failures, eureka moments and valleys, joy and sadness, love and hurt. Along the way I’ve made some wonderful lifelong friends. My second half journey will be more intentional with the time I have left on earth. I plan to apply the skills and talents I’ve learned and am continuing to learn, to projects that matter most to me and in some way help change the world. Here I will share my journey — this will help me keep it vivid by having it in writing. I also hope it provides a spark to your own journey. If this sounds interesting to you, my hope is that you will follow along with me by subscribing here.

Relevance Is The New Remarkable

The Key to Your Inbound Marketing Strategy

What Does Your Customer Want To Do Next?

Challenging Our Narrative

Good Marketing is Like A Conversation

I Can’t Help Falling In Love With You

The Journey of A Sale

Get Excited About Your Plan

Who Moved My Customer?

It’s In The Story

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Inbound Marketing

View More

About

My name is Jeff Payne. I was born on December 27th, 1960, near Chicago. That makes me 54 years old, but please don’t tell anyone. I have a full head of hair but it has begun to turn grey. I’m a husband, a dad, a son, an in-law, a friend, a coach, a marketer, and a writer.

I find myself hopelessly addicted to marketing, branding, web design, writing, and reading. Other things I am addicted to are watching the Dallas Mavericks, and pressing the repeat button on my Shane and Shane video and song each night as I work or read.

Last, but certainly not least, I confess very boldly that I am a Christian. And from time to time, I may write about things that reflect on my values and walk with Christ. I am not perfect which is precisely the reason I need Jesus Christ in my life. My desire in life is to live an abundant life in honor of Jesus Christ. My deepest desire is to trust Him, to deny myself and to pick up my cross and follow Him. I still fail at it, but I’m grateful that His mercies are new every morning.

I have been blessed with a beautiful and most amazing wife named Robin, and an incredibly wonderful son named Ryan. Ryan is a graduate of Baylor University and has started his own marketing company in Austin. Ryan makes his mom and dad proud with the way he lives his life.

Life is good. I have great friends, teammates, and customers that make my journey in life that much more meaningful. I have the opportunity to touch lives that makes my journey priceless. I invest my time as a business and marketing consultant to my wonderful customers around the world.  I’m also a marketing coach, a mentor and a friend. When possible you can catch me at a Dallas Mavericks game, biking, and I plan on doing more scuba diving this summer. I am blessed.