January, 2011

They Almost Got Frozen in 1996

MasterCard recently revised their two-circle logo. I like it. The redesign goal for Michael Bierut and Luke Hayman of Pentagram --- simplify simple. Strip the logo down to the bare essentials --- basic, flat shapes, straight-forward, lower case, san serif fonts, and the iconic MasterCard colors. Bierut said, "Everything has changed in the past 20 years. There...

They Almost Got Frozen in 1996Jeff Payne

You’re Building Your Reputation Every Day Online

I spend time every day looking at data. Data informs me what is working. And that's great. But data alone is useless without ideas. Without ideas, nothing's there. The idea is what creates the attention which returns data, data that indicates whether the idea is working or not. There are three blogs that I read every...

You’re Building Your Reputation Every Day OnlineJeff Payne

Everything Is Earned

Winning is hard. A former Houston Cougar player was describing what it will be like to play for Tom Herman, the new head football coach at the University of Texas. The player said, "Rip your heart out. Give it to your coaches." He said players will constantly be reminded that their program is based on meritocracy. Everything...

Everything Is EarnedJeff Payne

When We Get It Right

As business owners, we invest in marketing to sell more. We push sales and staff to remember the products and services that can result in sales today. We impress upon marketing to get us more leads. We are always evaluating our marketing options which are almost endless from Google AdWords, Bing, Facebook, Twitter, Yelp, Adsense, retargeting,...

When We Get It RightJeff Payne

Relevance Is The New Remarkable

I used to get my haircut from Bob Ridge, a distinguished and much older man. Bob cut my hair for 20+ years in Dallas. Over the years he became a friend and a mentor and I always looked forward to my appointment with Bob. He was a sought-after stylist, and many of his customers...

Relevance Is The New RemarkableJeff Payne

The Key to Your Inbound Marketing Strategy

Rarely a week goes by that someone doesn't compliment me on my smile. I graciously respond by smiling and thanking them. And then I think about my story. I think about Dr. Ritchie Beougher (pronounced boo-er) of Willow Bend Dental in Plano, Texas. Several years ago I was in a Barnes and Noble in North Dallas,...

The Key to Your Inbound Marketing StrategyJeff Payne

What Does Your Customer Want To Do Next?

  I recently walked into one of my favorite department stores that I don't frequent very often. I wanted to purchase a pair of shoes as a gift for my son. The salesman in the corner approached me and asked if he could help. I said I'm just looking for now but thanked him and...

What Does Your Customer Want To Do Next?Jeff Payne

Challenging Our Narrative

For the time I've known Elaine she has lived out of her small two-door black Ford pickup in the parking lot of Wal-Mart. She usually arrives late in the day in hopes that she is first to get the parking space under the big oak tree where there is some shade and provides a...

Challenging Our NarrativeJeff Payne

Good Marketing is Like A Conversation

The reply from a "fan" to a recent email newsletter read: Jeff, Your newsletter is the best I have ever seen. You captured the attention of every behavior style. I really would like to have a confidential conversation with you as soon as you have some time. If you could schedule it this week I would...

Good Marketing is Like A ConversationJeff Payne

I Can’t Help Falling In Love With You

The best marketing helps us see better versions of ourselves. Under Armour uses a story that motivates us to be our best.   Extra Gum uses a guy, a girl, and a stick of gum and unwraps a love story that keeps your attention from beginning to end.   It doesn't matter whether it's services or products such as...

I Can’t Help Falling In Love With YouJeff Payne

Marketing and Branding Ideas Shared Here

Jeff Payne Company

My name is Jeff

I am a creative, a designer, a writer, an entrepreneur, and humanitarian. When you reach 50, they call it half-time. That’s where I am at. The first 50 years were almost a blur and the years went by so quickly. I have many fond and some not so fond memories of my first 50 that include successes and failures, eureka moments and valleys, joy and sadness, love and hurt. Along the way I’ve made some wonderful lifelong friends. My second half journey will be more intentional with the time I have left on earth. I plan to apply the skills and talents I’ve learned and am continuing to learn, to projects that matter most to me and in some way help change the world. Here I will share my journey — this will help me keep it vivid by having it in writing. I also hope it provides a spark to your own journey. If this sounds interesting to you, my hope is that you will follow along with me by subscribing here.

They Almost Got Frozen in 1996

You’re Building Your Reputation Every Day Online

Everything Is Earned

When We Get It Right

Relevance Is The New Remarkable

The Key to Your Inbound Marketing Strategy

What Does Your Customer Want To Do Next?

Challenging Our Narrative

Good Marketing is Like A Conversation

I Can’t Help Falling In Love With You

View More

Inbound Marketing

View More

About

My name is Jeff Payne. I was born on December 27th, 1960, near Chicago. That makes me 54 years old, but please don’t tell anyone. I have a full head of hair but it has begun to turn grey. I’m a husband, a dad, a son, an in-law, a friend, a coach, a marketer, and a writer.

I find myself hopelessly addicted to marketing, branding, web design, writing, and reading. Other things I am addicted to are watching the Dallas Mavericks, and pressing the repeat button on my Shane and Shane video and song each night as I work or read.

Last, but certainly not least, I confess very boldly that I am a Christian. And from time to time, I may write about things that reflect on my values and walk with Christ. I am not perfect which is precisely the reason I need Jesus Christ in my life. My desire in life is to live an abundant life in honor of Jesus Christ. My deepest desire is to trust Him, to deny myself and to pick up my cross and follow Him. I still fail at it, but I’m grateful that His mercies are new every morning.

I have been blessed with a beautiful and most amazing wife named Robin, and an incredibly wonderful son named Ryan. Ryan is a graduate of Baylor University and has started his own marketing company in Austin. Ryan makes his mom and dad proud with the way he lives his life.

Life is good. I have great friends, teammates, and customers that make my journey in life that much more meaningful. I have the opportunity to touch lives that makes my journey priceless. I invest my time as a business and marketing consultant to my wonderful customers around the world.  I’m also a marketing coach, a mentor and a friend. When possible you can catch me at a Dallas Mavericks game, biking, and I plan on doing more scuba diving this summer. I am blessed.