Photo courtesy of Jeff Payne: I can assure you there is no shortcut getting to the very inside tip of this Texas landmark. Winding narrow staircases, hidden paths and doors lead to the most spectacular view atop the Texas State Capitol overlooking beautiful Austin, Texas. Thanks to a special friend arranging this not-for-public and once in a lifetime experience. “I can’t remember.” That was my wife’s reply when I asked … Read More
- March 2016
Archives for March 2016
Remember when you were broke, what it took to gain traction in your business? The big leaps forward, doubt storms, faith, sweat, hustle, focus, borrowing to make payroll, and taking chances. Along the way, there is some failure, but you do what you have to, you pivot and recover. Failure is not a badge of honor because of your loss, but because of the experience, because it builds character and … Read More
“Our Age of Anxiety is . . . the result of trying to do today’s job with yesterday’s tools,” said Marshall McLuhan Your customer is saying … Delight me. Know me. Show me. Entertain me. Engage me. Lead me. Help me. Make it easy. And I want it now.
If your business is going to exist, you have to win customers. One thing the Internet has revealed is people are constantly in search of new. Your customer is always thinking, “What’s in it for me?” They are selfish and irrational; we all are. They won’t say this but here’s what they want. They want new. They want you to rise above the noise of business as usual. They want … Read More