I get the unrestricted freedom to test ideas on a daily basis. Some of what I do is an art form and some of it is just hard work, all learned through trial and error, experimentation and experience. I have diligently studied and learned how people buy, what people actually click on, how deep the interactions are, if readers share it, and if people use and apply the information. I have invested thousands of hours learning, applying, failing, reinventing, pursuing excellence and finding that “one” thing that matters.
I realize most people will not invest the time and effort to do what I have done. That is exactly why it’s a huge opportunity for you, if you are someone who cares about developing your personal brand and creating a reputation for yourself. I’ll be honest though, most people do only what it takes to get by and that’s it. That’s what I observe every day. But I believe the problem is much deeper. The problem is they really do not love what they do.
Nine to five is for people who hate their job. If you love what you do, you get excited about the goal and you invest your time passionately for hours on end to attain your goal. If you’re not excited, you pass it off to not having enough time. If that is you, stop wasting your life and move on to doing something you’re passionate about.