They Almost Got Frozen in 1996

MasterCard recently revised their two-circle logo. I like it. The redesign goal for Michael Bierut and Luke Hayman of Pentagram --- simplify simple. Strip the logo down to the bare essentials --- basic, flat shapes, straight-forward, lower case, san serif fonts, and the iconic MasterCard colors. Bierut said, "Everything has changed in the past 20 years. There...

They Almost Got Frozen in 1996Jeff Payne

You’re Building Your Reputation Every Day Online

I spend time every day looking at data. Data informs me what is working. And that's great. But data alone is useless without ideas. Without ideas, nothing's there. The idea is what creates the attention which returns data, data that indicates whether the idea is working or not. There are three blogs that I read every...

You’re Building Your Reputation Every Day OnlineJeff Payne

Everything Is Earned

Winning is hard. A former Houston Cougar player was describing what it will be like to play for Tom Herman, the new head football coach at the University of Texas. The player said, "Rip your heart out. Give it to your coaches." He said players will constantly be reminded that their program is based on meritocracy. Everything...

Everything Is EarnedJeff Payne

When We Get It Right

As business owners, we invest in marketing to sell more. We push sales and staff to remember the products and services that can result in sales today. We impress upon marketing to get us more leads. We are always evaluating our marketing options which are almost endless from Google AdWords, Bing, Facebook, Twitter, Yelp, Adsense, retargeting,...

When We Get It RightJeff Payne

What Does Your Customer Want To Do Next?

  I recently walked into one of my favorite department stores that I don't frequent very often. I wanted to purchase a pair of shoes as a gift for my son. The salesman in the corner approached me and asked if he could help. I said I'm just looking for now but thanked him and...

What Does Your Customer Want To Do Next?Jeff Payne

Get Excited About Your Plan

I remember several years ago being invited to meet with Fred Smith in his home. Fred was a celebrity, and I was elated to get such an opportunity. He wasn't just a best-selling author and internationally known business person, but a mentor to business executives like Zig Ziglar, John Maxwell, and Chuck Colson. Zig...

Get Excited About Your PlanJeff Payne

Invent the Possible Paths

Photo courtesy of Jeff Payne: Photo of the Dr Pepper Museum located just a block from my son's condo in Waco, Texas and only three blocks from Baylor University. Built in 1906, this was the first building dedicated to the manufacturing of Dr Pepper. You can check it out here.  "Not only is a man not...

Invent the Possible PathsJeff Payne

Enter The Story

Tom whom I've never met, said, "Jeff, I like your website. I also enjoyed learning about you from your About page." This type of interaction happens to me at least once a week. It's the kind of interaction that begins a good conversation and starts building trust. The purpose of your story and every piece of...

Enter The StoryJeff Payne

The Best Marketing Shortcut

Photo courtesy of Jeff Payne: I can assure you there is no shortcut getting to the very inside tip of this Texas landmark. Winding narrow staircases, hidden paths and doors lead to the most spectacular view atop the Texas State Capitol overlooking beautiful Austin, Texas. Thanks to a special friend arranging this not-for-public and...

The Best Marketing ShortcutJeff Payne

Remember When You Were Broke?

Remember when you were broke, what it took to gain traction in your business? The big leaps forward, doubt storms, faith, sweat, hustle, focus, borrowing to make payroll, and taking chances. Along the way, there is some failure, but you do what you have to, you pivot and recover. Failure is not a badge of...

Remember When You Were Broke?Jeff Payne

Marketing and Branding Ideas Shared Here

Jeff Payne Company

My name is Jeff

I am a creative, a designer, a writer, an entrepreneur, and humanitarian. When you reach 50, they call it half-time. That’s where I am at. The first 50 years were almost a blur and the years went by so quickly. I have many fond and some not so fond memories of my first 50 that include successes and failures, eureka moments and valleys, joy and sadness, love and hurt. Along the way I’ve made some wonderful lifelong friends. My second half journey will be more intentional with the time I have left on earth. I plan to apply the skills and talents I’ve learned and am continuing to learn, to projects that matter most to me and in some way help change the world. Here I will share my journey — this will help me keep it vivid by having it in writing. I also hope it provides a spark to your own journey. If this sounds interesting to you, my hope is that you will follow along with me by subscribing here.

They Almost Got Frozen in 1996

You’re Building Your Reputation Every Day Online

Everything Is Earned

When We Get It Right

Relevance Is The New Remarkable

The Key to Your Inbound Marketing Strategy

What Does Your Customer Want To Do Next?

Challenging Our Narrative

Good Marketing is Like A Conversation

I Can’t Help Falling In Love With You

View More

Inbound Marketing

View More


My name is Jeff Payne. I was born on December 27th, 1960, near Chicago. That makes me 54 years old, but please don’t tell anyone. I have a full head of hair but it has begun to turn grey. I’m a husband, a dad, a son, an in-law, a friend, a coach, a marketer, and a writer.

I find myself hopelessly addicted to marketing, branding, web design, writing, and reading. Other things I am addicted to are watching the Dallas Mavericks, and pressing the repeat button on my Shane and Shane video and song each night as I work or read.

Last, but certainly not least, I confess very boldly that I am a Christian. And from time to time, I may write about things that reflect on my values and walk with Christ. I am not perfect which is precisely the reason I need Jesus Christ in my life. My desire in life is to live an abundant life in honor of Jesus Christ. My deepest desire is to trust Him, to deny myself and to pick up my cross and follow Him. I still fail at it, but I’m grateful that His mercies are new every morning.

I have been blessed with a beautiful and most amazing wife named Robin, and an incredibly wonderful son named Ryan. Ryan is a graduate of Baylor University and has started his own marketing company in Austin. Ryan makes his mom and dad proud with the way he lives his life.

Life is good. I have great friends, teammates, and customers that make my journey in life that much more meaningful. I have the opportunity to touch lives that makes my journey priceless. I invest my time as a business and marketing consultant to my wonderful customers around the world.  I’m also a marketing coach, a mentor and a friend. When possible you can catch me at a Dallas Mavericks game, biking, and I plan on doing more scuba diving this summer. I am blessed.