Donald Trump is playing the media like a fiddle.
The media likes Donald Trump. He says the unthinkable; he boasts of his greatness, and he adores how people eat up every word he says.
We don’t like boring, and Trump, whether you agree with him or not is not boring. He knows how to attract attention using the media.
It’s about clicks, readers, and ads. Content needs eyeballs to succeed. The media loves Donald Trump, but it has nothing to do with credibility, substance, or even politics. It’s about the story.
How do you get people’s attention? How do you get them to champion you?
Well, that’s the game.
You can’t sell if you’re not top of mind. You’ve got to feed us regularly, so we’re drawn to your work, so we talk about your service, so you make money.
You’re competing against everybody. Competition is stronger than ever.
The reason you know about certain people and certain events and not others is because their story gets out and gets repeated. Why are you not getting found? It’s simple.
No one pushing the ‘read more‘ button.