When asked to describe our product or service and why we are different from our competitors it’s easy to shift to sales mode and start by listing features and benefits.
“We are innovative thinkers.”
“We do marketing differently.”
“Our team is superior.”
A good example is a cookie boutique shop in Austin called Tiff’s Treats here is where they start:
“Warm cookies delivered.”
“Built on cookies and dreams.”
“Warm box, warm hearts.”
“Baked to order. Delivered warm.”
They tell a story and show why they exist. They understand what makes them unique and why it matters.
What’s your story?