The typical purchase transaction involves cash or credit. Today most opt for credit which then involves waiting to scan the card, get the receipt to sign, retain a copy of the receipt and off to the races. Not so with Starbucks who just announced a Starbucks Card mobile app for iPhone users in select markets while they test the idea.
There is no need to reach into your wallet, pocketbook, or purse to purchase your favorite Trenta. Just click your Starbucks app on your iPhone, iPod touch, or a number of BlackBerry models and hold it up to the bar code on the cup, at which point monies will be automatically deducted from your Starbucks Card account.
Simple. Fast. Remarkable.
Take a moment and consider what systems in your business make it difficult for a customer to do business with you?
What tweak could you make in your service process that would create a remarkable experience for your customer?
What mobile apps do you have that are worth talking about? Oh, oh!