Makes Us Feel Something

You are more likely to add bacon to your pizza if you order online.

According to Shlomo Benartzi, a behavioral economist and author of The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior” says, “When orders were placed online, bacon sales increased by 20 percent.”

Why?

Benartzi’s conclusion based on his study was we are less worried about what other people will think of our unhealthy order.

In other words, our screens don’t judge us, — “we feel free to indulge our least responsible desires.”

Our brain is drawn to any information that comes attached with emotion. It doesn’t matter if the emotion is good or bad — we pay attention to whatever makes us feel something.

Bacon, though?

Even bacon because it packs even a bigger emotional wallop.

What emotion do you create in your marketing and branding that helps me close the gap of where I am and where I want to be? What gets me to think and take action?

The hard part is to not become noise.