Earlier this month I received an email that captured my attention. The email contained an inviting image of a book that caught my eye instantly. Along with the image was some copy that provided a brief description of the book that was pictured. Interested, I clicked the link in the email which redirected me to an attractive and well laid out landing page that appeared to have good information and a link to purchase the book. I was busy though, and didn’t have time to read any further. I saved this email to my “starred” file so I could look at it later when I had more time.
Over two weeks have now passed, and I had forgotten about that email and the book. However, I had some time today and went to my “starred” email file and reviewed the 30+ emails I have saved in that file. These are the emails I deem worthy of more of my attention. I clicked on this email and I remembered why I saved it. I invested about 90 seconds of my time reviewing the email and again clicked the link to the landing page. The content was compelling and helpful. I signed up for the newsletter and purchased the book.
Did the sender of that email have a follow-up email with a story that would capture my attention? If so, when should I have received it?
Suppose I didn’t save that email?