Have you ever been to a party where you had difficulty hearing the person two feet away from you but someone mentions your name ten feet away and you easily hear your name? Our senses according to scientific researchers take in a billion pieces of information a second, but our brains process only about forty pieces. The key to unlocking what happens in our brains is a process known as “selective attention” which helps us recognize the most important pieces of information.(1)
Using a persons name exploits the power of selective attention readily bringing a message to the forefront of your mind. Neuromarketing (2), which is an intriguing marriage of marketing and science, has uncovered a technique for speeding up the processing for certain stimuli in our brains. If a person is exposed to something related to your idea before they actually encounter your idea, they will be more sensitive to it, and this makes it easier to catch their attention. The neat thing is the person doesn’t even have to be aware of the initial exposure for the priming to work. (1)
So how do you make it work?
- The priming works the easiest when you create timely content. (1)
- Share topics of interest that you can relate your idea to and deliver that to your target audience and the priming will naturally do it’s magic. (1)
- Give your fans (subscribers, twitter followers, facebook fans) a sneak-peak of what is coming. (1)