I say it’s secret. It isn’t secret. It’s simple. It’s strategic. It’s hard work.
I hear it often. How do I grow my email list? How do I get more sales qualified leads?
It comes down to this.
You must build a direct connection with your readers.
Everyone reads. Go to your favorite coffeehouse or restaurant and observe what’s going on around you? Everyone is looking at their phones. Heck, go to a sporting event like I did recently, and you will observe the most talented multi-taskers in the world. They have a mobile phone in one hand, a hot dog in the other and they are watching the game, the scoreboard, and the crowd. They are simultaneously texting, reading, and eating and not giving it a second thought.
Imagine if you had a direct connection with a few thousand readers who loved reading your content. And imagine if those readers eagerly awaited your advice and recommendations. How would this affect the growth of your business? What about the influence of your brand?
Yes, I know what you are thinking, and you are right. It takes time and skill. But what else are you going to do that is more effective for your long-term growth strategy? What if your competitor was providing this for your customer? Isn’t your customer in front of a mobile device or computer right now?
Today more than ever, you have access to all the tools you need to connect with readers who want to hear from you. But that’s not your problem. The problem isn’t the plethora of resources that are available; the problem is your strategy, knowing where and how to start.
What if there were a step-by-step plan on how you can use online marketing tools to build your platform? Over the next several weeks, I will share the heart of my plan that will help you connect with your readers, spread your ideas, and share your journey. We are going to look at tools, email marketing, social media, business systems, and other ideas with one goal in mind — connecting.