SEO STRATEGY
IN 2025
By Jeff Payne
A website is not enough. If your business is going to be found other than by word of mouth, you must have search engine optimization (SEO).
It’s like The Matrix, one of my favorite movies.
Take the blue pill and stick with ineffective search marketing methods. You may have the most beautiful website, but without SEO, you will be one of many, maybe hundreds, in your niche and invisible to those searching for your products or services.
Or, take the red pill and enter the world of SEO strategy, where you help your business to be easily found looking for your services or products, thereby unlocking opportunities for business and sales growth.
The future of search won’t be AI or SEO; it will be AI enhanced by SEO.
WHAT IS SEO?
SEO stands for Search Engine Optimization and helps search engines understand your website’s content and connect it with users/customers by delivering relevant, valuable results based on their search queries.
The goal of SEO is to rank on the first page of search engine results pages (SERPs) for the most relevant and valuable keywords, phrases, and questions that are most relevant to your target demographic, thereby driving qualified organic search traffic to your site.
SEO is considered a must-have digital marketing practice for any business website that wants to be found. It helps improve a site’s visibility on search engines, such as Google and Microsoft Bing. Whether your site promotes products, offers services, or shares expert knowledge on a specific topic, SEO can help drive traffic, increase online visibility, and drive lead generation.
The better visibility your pages have in search results, the more likely you are to be found and visited.
I want to thank you personally for your leadership, insights and knowledge which allowed us the confidence to trust you as our fractional Chief Marketing Officer.
Because of you and your team our business has more than doubled over a relatively short period of time and so has my personal income.
I can’t tell you enough how grateful we are for what you have been able to accomplish for us and we want to continue to add to our marketing cost because our formula has been that
for every dollar we spend with you we are putting at least 5 back into our pocket AFTER we subtract what we spent.
That’s an amazing cost/benefit that I have never received before in any of our previous marketing endeavors. Feel free to use me as a reference.
I am happy to share our experience with anyone who is fortunate enough for you to take them on as a client.
Daniel C Goodwin
Provident 1031
Chief Investment Strategist
July 4, 2025
DOMINATING SEO WITH AI
AI has redefined reality. The future of search won’t be AI or SEO; it will be AI-powerd by SEO.
Success in AI-powered search requires evolving from traditional SEO to Generative Engine Optimization (GEO), focusing on becoming the authoritative source that AI systems reference when generating answers, not just ranking high in conventional search results.
Understanding the New Landscape
The landscape of search has fundamentally changed. AI search engines prioritize top Google rankings, as websites that rank #1 on Google appear in AI search answers 25 percent of the time. However, it’s no longer just about click-through rates; it’s about reference rates: how often your brand or content is cited or used as a source in model-generated answers.
Conversions over traffic.
Quality over quantity.
In the search landscape of 2025 and beyond, the brands that succeed will be those that prioritize conversions over traffic, quality over quantity, and embrace strategic AI integration rather than resisting it. Achieving success will require adapting to AI-powered search while still adhering to the fundamentals of effective SEO. This means focusing on becoming the authoritative source that AI systems trust and reference.
The key is understanding that traditional search relied on backlinks; GEO depends on language. Businesses that master this shift will dominate the AI-powered search landscape.
“Instead of asking, ‘How do I rank higher?’ The right question is, ‘How do I better serve users answers, who have questions?”
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Why SEO Matters for Your Business
The Real Impact on Your Bottom Line
What SEO Actually Includes
Technical Foundation
Content Strategy
Authority Building
Ongoing Optimization
What Success Looks Like
Short-term (3-6 months)
Long-term (6-12+ months)
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The SEO Process
1. Discovery & Analysis
2. Strategy Development
3. Implementation
4. Monitoring & Refinement
Short Wrap Up Section?
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