I could have easily titled this article, The Art of Communication. I decided that was boring. I really liked the title Made to Stick but that was already taken by Chip and Dan Heath. Therefore I chose Storytelling Done Right, because that is what I felt when my wife shared the story that I want to share with you. The story is engaging, fun, and full of missteps (the communication part). It also has the six principles that make ideas sticky found in Made to Stick. I hope you enjoy — click here.
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