"What if we stood on opposite ends of the number "6" painted on the floor, it's likely that one of us would see a "6" and the other would see a "9."
It's all a matter of perspective really.
Sometimes though we can't see it even if it's right in front of our nose.
Sometimes we don't want to see it.
And often, subconsciously, we believe there's nothing to see.
These perspectives are what work against us.
They prevent us from seeing new possibilities.
But somewhere in this disconnect is also the solution.
Like Brian Solis says, "Whether we see it or not, or depending on how we choose to see it, the world will still change. It's a choice to define our place in this world today and as it evolves. And, that choice is ours. Otherwise, that choice is made for us."
"When you look through a lens of past experiences and the beliefs that form as a result of those experiences, it can be hard to see what’s right in front of you. But you stand at a crossroads. We all do. Once you see things through a lens of possibility and growth, you’ll wonder why you didn’t see it sooner."
If 6 were 9 or 9 were 6, the truth is that it’s both and perhaps more.
I’m learning to see that perspective is a gift.
"The future will happen to us or because of us."
by Brian Solis
An excellent book that will make you think. It explores why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. Brian shares why the future of business is experiential and how to create and cultivate meaningful experiences.
by B. Joseph Pine II, James H. Gilmore
I have read this book several times, and my copy is quite marked up. It has been very instrumental in my thinking as a marketer.