Which is best for your business — delivering the real thing or just getting the order or your foot in the door?
Getting people to notice involves marketing. Marketing is about being more appealing. It involves a good presentation, better calls to action, and a buy now button. It could involve attention-grabbing tactics like Boston Market’s marketing of their frozen dinner.
While awareness and attention are nice it can also be fleeting and accidental.
There is a difference between being noticed and getting people to care.
It isn’t easy, nor is it free. If it was, everyone would do it. It requires some investment in scalable technology, along with a focus and commitment to do it right and make a difference. It also puts pressure on your organization as well, because the focus shifts to customer retention and creating an interactive relationship with the customer that leads to meeting more needs.
What message is your marketing sending? Does it encourage a lasting relationship with the customer or does it focus only on getting and closing the sale?
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