[dropcap]A[/dropcap]s business owners, we invest in marketing to sell more.
We push sales and staff to remember the products and services that can result in sales today. We impress upon marketing to get us more leads.
We are always evaluating our marketing options which are almost endless from Google AdWords, Bing, Facebook, Twitter, Yelp, Adsense, retargeting, mass email, webinars, events, and much more.
And then there is another option.
It’s optimizing your business and marketing platforms where you are easily found ahead of your competitors.
It’s meeting your customers where they are — online.
It’s creating a great digital impression which is often the first impression.
It’s providing value before the sale.
It’s crafting a compelling story worthy of earning more attention.
It’s guiding the online experience.
It’s providing the online resources that help a customer solve their problem and meet their need.
It’s making it easy to do business with you.
It’s nurturing the relationship on an ongoing basis where you are top of mind.
It’s aligning your sales process with the buyer’s buying process.
It’s delighting each customer one at a time where they share their experience with their friends.
It’s leveraging your customer’s story online.
It’s being intentional about everything.
It’s an ongoing process that requires the right talent, the right plan, determination, enthusiasm, and the resolve to make it happen.
When we market for long-term growth and not just sales, we adopt a different posture. Our focus is about getting it right.
When we get it right, sales happen.
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