Email Marketing
That Actually
Works
The Permission
Marketing Revolution
Everyone has an email address. But here’s the brutal truth: most email gets ignored, deleted, or worse—marks you as spam. Unless your content is exceptional, beautifully designed, and genuinely valuable, you’re just adding to the noise.
“You’re not paying attention.
Nobody is.”
Seth Godin
the attention crises
As marketing legend Seth Godin warned us in Permission Marketing: “You’re not paying attention. Nobody is.”
For over a century, marketers have relied almost exclusively on what we call Interruption Marketing—the art of disrupting what people are doing to force them to think about something else. Every billboard, pop-up ad, and cold email follows this same outdated playbook.
But here’s what’s changed: information is now at our fingertips. Consumers no longer need to hunt for solutions as they once did. With AI-powered search and instant answers, we’ve stopped actively seeking new options. Meanwhile, we’re bombarded with an estimated 8,000 marketing messages daily.
The result? The consumer doesn’t care about you. They don’t even remember you.
the Interruption Challenge
Quick test: Can you remember even three billboards from your commute this morning? If you’re like most people, you’ll struggle to recall even one—despite advertisers paying premium rates for those fleeting moments of your attention.
This is the fundamental problem with interruption marketing in 2025. We have finite attention spans in an infinite noise environment. The signal-to-noise ratio keeps getting worse.
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What if instead of fighting for
attention, customers volunteered
to hear from you?
there’s a better way:
permission marketing
What if instead of fighting for attention, customers volunteered to hear from you?
Permission Marketing flips the entire relationship. Instead of interrupting strangers, you’re communicating with people who’ve raised their hand and said, “Yes, I want to hear from you.”
This approach offers something revolutionary:
The three essential ingredients
Every permission marketing message must be:
Permission marketing is like dating
Think about it: You don’t propose marriage on the first date. You start with coffee, build trust, share stories, and learn about each other. After twenty dates, you can communicate openly about needs and desires. Only then, after months of relationship building, do you propose marriage.
Permission Marketing follows the same courtship model. You turn strangers into friends, and friends into fans and fans into lifetime customers. The rules of dating apply—and so do the rewards.
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We understand that in today’s
attention economy, permission is
the new premium.
The Jeff Payne Company Difference
At The Jeff Payne Company, we’ve elevated email marketing beyond the “spray and pray” mentality that most agencies use. We don’t shout louder to cut through the noise and demand attention.
We help you court your customers.
Our email marketing is about building genuine relationships through:
We understand that in today’s attention economy, permission is the premium. When someone gives you access to their inbox, that’s not just contact information – it’s sacred trust.
The Key Ingredients To
A Successful email newsletter
1. Design & Technical Foundation
Provide enough value that you
almost feel it hurts in exchange
for an email address.
2. Content Strategy
3. Audience Engagement
4. Operational Excellence
Permission is an investment
Nothing good is free, and that holds doubly true for permission. Acquiring solid, deep permission from targeted customers is an investment. It is hard work.
Our email marketing service is designed to be comprehensive and results-driven.
Ready to transform your email marketing from interruption to invitation? Let’s discuss your specific goals and challenges.
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