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    The Big Opportunity of Sorting Data

    The average person today receives more information on a daily basis than the average person received in a lifetime in 1900." "The average person gets 1 interruption every 8 minutes, or approximately 7 an hour.” (Time Management Facts and Figures, Dr. Donald Wetmore) You might describe it this way: Information overload. The consequence of cheaper technology...

    The Big Opportunity of Sorting DataJeff Payne

    Why Are Harley-Davidson Motorcycles So Expensive?

    It's the same reason that Ferrari and Lamborghini are expensive. It's the same reason why Rolex watches are expensive. It's marketing and advertising. The marketing and advertising have set themselves apart as one of the most prestigious things in that space. They are precision pieces that are crafted to very exacting specifications. Quality craftsmanship and excellent marketing over...

    Why Are Harley-Davidson Motorcycles So Expensive?Jeff Payne

    The Next Move

    Greg McKeown wrote a classic book called Essentialism: The Disciplined Pursuit of Less. In it, he says: "You cannot overestimate the unimportance of practically everything." I wish today’s marketers grasped that concept. Everybody’s wasting time posting, tweeting, Instagramming, getting more followers, “going live”… And for what? Where are the sales? Where is the quality content? Where is the strategy...

    The Next MoveJeff Payne

    Your Sustainable Business Advantage

    There's no bigger dental chain for dental implants than Clear Choice. No bookstore can sell more books than Amazon. No pizza store sells more pizza than Costco. No store sells more pet food than WalMart. There's no bigger seller of steaks than Longhorn Steakhouse. No music store can sell more music than Apple's iTunes. There's nothing these bigger, faster, cheaper...

    Your Sustainable Business AdvantageJeff Payne

    How To Convert Leads Into Customers

    The reality is most leads you receive are not ready to buy. It gets less encouraging when you consider these stats: Only 24 percent of sales emails get opened. It takes an average of 18 calls to connect with a buyer. The average person deletes 48 percent of the emails they receive each day. The average person checks...

    How To Convert Leads Into CustomersJeff Payne

    You Must Not Fool Yourself

    Michael Batnick, Director of Research at Ritholtz Wealth Management LLC said this about failure. "I suspect that people persist in failure because they don't even know that they are failing in the first place. And they don't know they're failing because they don't record and track their results." My conclusions: Write things down. My iPad Pro...

    You Must Not Fool YourselfJeff Payne

    How To Rank on Page 1 of Google in 2018

    If you have a business, you want to be found. If you are serious about being found online, you likely are going to hire a marketer like me, or you will invest 1,000s of hours mastering marketing and the art of getting found. There Are No Guarantees In Ranking Many of my customers believe I have...

    How To Rank on Page 1 of Google in 2018Jeff Payne

    They Almost Got Frozen in 1996

    MasterCard recently revised their two-circle logo. I like it. The redesign goal for Michael Bierut and Luke Hayman of Pentagram --- simplify simple. Strip the logo down to the bare essentials --- basic, flat shapes, straight-forward, lower case, san serif fonts, and the iconic MasterCard colors. Bierut said, "Everything has changed in the past 20 years. There...

    They Almost Got Frozen in 1996Jeff Payne

    You’re Building Your Reputation Every Day Online

    I spend time every day looking at data. Data informs me what is working. And that's great. But data alone is useless without ideas. Without ideas, nothing's there. The idea is what creates the attention which returns data, data that indicates whether the idea is working or not. There are three blogs that I read every...

    You’re Building Your Reputation Every Day OnlineJeff Payne

    Everything Is Earned

    Winning is hard. A former Houston Cougar player was describing what it will be like to play for Tom Herman, the new head football coach at the University of Texas. The player said, "Rip your heart out. Give it to your coaches." He said players will constantly be reminded that their program is based on meritocracy. Everything...

    Everything Is EarnedJeff Payne

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    Making Marketing Work

    new calendar year doesn’t necessarily mean seismic shifts in the attitudes, practices, and technologies that impact an industry or define business success, but it does provide an opportunity to determine where you are heading in the pursuit of growing your business.

    I believe know-how and execution are what separates growing businesses who excel — and get results — from those who don’t. In 2017, it will be the hallmark of business owners who know what they are doing, who build long-term intrinsic value, who execute and hit short-term goals.

    As business owners, you will be tested for your know-how to lead your business in the right direction. Will you be able to do the right things, make the right decisions, and execute to deliver results?

    1. Is your business positioned to easily be found?
    2. Do you know what your competitors are doing that is working?
    3. Do you have a marketing system that generates consistent sales leads?
    4. Are you converting leads into sales?
    5. Are you molding a team of highly skilled and talented people that impact your sales success?
    6. Do you have laser-sharp priorities for marketing and sales that will help you accomplish the goals necessary to help you grow your business?
    7. Do you have an effective marketing strategy?

    Are you ready to get results?

    Marketing and Branding Ideas Shared Here

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    © Jeff Payne Company

    Jeff Payne Company

    My name is Jeff

    I am a creative, a designer, a writer, an entrepreneur, and humanitarian. When you reach 50, they call it half-time. That’s where I am at. The first 50 years were almost a blur and the years went by so quickly. I have many fond and some not so fond memories of my first 50 that include successes and failures, eureka moments and valleys, joy and sadness, love and hurt. Along the way I’ve made some wonderful lifelong friends. My second half journey will be more intentional with the time I have left on earth. I plan to apply the skills and talents I’ve learned and am continuing to learn, to projects that matter most to me and in some way help change the world. Here I will share my journey — this will help me keep it vivid by having it in writing. I also hope it provides a spark to your own journey. If this sounds interesting to you, my hope is that you will follow along with me by subscribing here.

    The Big Opportunity of Sorting Data

    Why Are Harley-Davidson Motorcycles So Expensive?

    The Next Move

    Your Sustainable Business Advantage

    How To Convert Leads Into Customers

    You Must Not Fool Yourself

    How To Rank on Page 1 of Google in 2018

    They Almost Got Frozen in 1996

    You’re Building Your Reputation Every Day Online

    Everything Is Earned

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    Inbound Marketing

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    About

    My name is Jeff Payne. I was born on December 27th, 1960, near Chicago. That makes me 54 years old, but please don’t tell anyone. I have a full head of hair but it has begun to turn grey. I’m a husband, a dad, a son, an in-law, a friend, a coach, a marketer, and a writer.

    I find myself hopelessly addicted to marketing, branding, web design, writing, and reading. Other things I am addicted to are watching the Dallas Mavericks, and pressing the repeat button on my Shane and Shane video and song each night as I work or read.

    Last, but certainly not least, I confess very boldly that I am a Christian. And from time to time, I may write about things that reflect on my values and walk with Christ. I am not perfect which is precisely the reason I need Jesus Christ in my life. My desire in life is to live an abundant life in honor of Jesus Christ. My deepest desire is to trust Him, to deny myself and to pick up my cross and follow Him. I still fail at it, but I’m grateful that His mercies are new every morning.

    I have been blessed with a beautiful and most amazing wife named Robin, and an incredibly wonderful son named Ryan. Ryan is a graduate of Baylor University and has started his own marketing company in Austin. Ryan makes his mom and dad proud with the way he lives his life.

    Life is good. I have great friends, teammates, and customers that make my journey in life that much more meaningful. I have the opportunity to touch lives that makes my journey priceless. I invest my time as a business and marketing consultant to my wonderful customers around the world.  I’m also a marketing coach, a mentor and a friend. When possible you can catch me at a Dallas Mavericks game, biking, and I plan on doing more scuba diving this summer. I am blessed.