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Let me ask you something that might make you a little uncomfortable:
What is your logo saying about your business…
when you’re not in the room?
Because the truth is:
Your logo is always talking.
To your customers, your prospects, your partners, even your competition.
And if it’s poorly designed, inconsistent, outdated, or — heaven forbid — created in PowerPoint… Well, let’s just say it might be saying things you wouldn’t approve of.
Let’s break it down, shall we?
Your Logo is the
Face of Your Business
You wouldn’t walk into an investor meeting wearing sweatpants and a wrinkled t-shirt, right?
(You’re not the Big Lebowski)
But many businesses do exactly that — metaphorically — with a logo that looks like it came free with a copy of Microsoft ClipArt circa 2003.
A professionally designed logo is not about looking “fancy.” It’s about looking credible, established, and trustworthy in a world where people make snap judgments in milliseconds.
In fact, your logo is:
Your logo is more than your brand’s handshake — it’s the opening line to every conversation. And it talks whether you’re in the room or not. So you better make sure it’s not stumbling over its words.
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But Can’t I Just DIY my Logo?
Sure, you can…
Just like you could technically give yourself a haircut with kitchen shears.
But should you?
Look — we get it. Canva and its ilk seem like an easy solution. There are even free logo generators that promise you the moon in thirteen seconds or less.
But here’s what they won’t give you:
Now your “cheap & easy” logo is bad-mouthing you behind your back.
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What Makes A “Professional Logo” Actually Professional?
Let’s take a look at what a professional logo design from the Jeff Payne Company provides you:
We strongly encourage all our clients to take the next important step in developing a rock solid brand by investing in a complete Brand Guide.
“Good design is good business.”
Thomas Watson Jr.
Why A Great Logo Is A Business Asset
— not an expense
A professionally designed logo pays off in ways you might not even see upfront:
When your logo is talking behind your back. What is it saying?
Does it say:
”I’m a pro — confident, credible, and ready to do business”
Or:
”I was free. Please don’t look too closely”
Let’s make sure it’s the first one.
Every business deserves a logo that speaks clearly, consistently, and confidently — even when you’re not in the room.
I want to thank you personally for your leadership, insights and knowledge which allowed us the confidence to trust you as our fractional Chief Marketing Officer.
Because of you and your team our business has more than doubled over a relatively short period of time and so has my personal income.
I can’t tell you enough how grateful we are for what you have been able to accomplish for us and we want to continue to add to our marketing cost because our formula has been that
for every dollar we spend with you we are putting at least 5 back into our pocket AFTER we subtract what we spent.
That’s an amazing cost/benefit that I have never received before in any of our previous marketing endeavors. Feel free to use me as a reference.
I am happy to share our experience with anyone who is fortunate enough for you to take them on as a client.
Daniel C Goodwin
Provident 1031
Chief Investment Strategist
July 4, 2025
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