Branding

/Archives for Branding
The Journey of A Sale | by Jeff Payne

The Journey of A Sale

“OH MY GOSH!!!!……… Out of the blue this guy is placing and sending a very expensive order to QFD today […]
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It's In The Story | by Jeff Payne

It’s In The Story

When asked to describe our product or service and why we are different from our competitors it’s easy to shift […]
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Enter The Story | by Jeff Payne

Enter The Story

Tom whom I’ve never met, said, “Jeff, I like your website. I also enjoyed learning about you from your About […]
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Make Us Feel Something

Makes Us Feel Something

You are more likely to add bacon to your pizza if you order online. According to Shlomo Benartzi, a behavioral […]
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Not Everybody's Waiting | by Jeff Payne

Not Everybody’s Waiting

More than likely you are being ignored. Many have a fantasy that others care, but they don’t. Most are thinking […]
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Killing the Sale | by Jeff Payne
Written by

Killing the Sale

Today I received an email from a person I don’t know pretending to know me. They began with a small […]
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Nordstrom | Photo courtesy of flickr, Mike Kalasnik
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I Shopped at Nordstrom

I shopped at Nordstrom this week. I went there to purchase a birthday gift for a friend. In my mind, […]
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Jeff Payne | How Deep Is Your Love?

How Deep Is Your Love?

When I first started experimenting with online marketing over a decade ago, there was a lot less competition. It was […]
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Just Water | Jeff Payne

Just Water

Are you in the market to purchase a bottle of water? Which brand will you choose? How will you decide? […]
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Jeff Payne | Lemons or Lemonade

The Time for Average is Over

If you haven’t noticed, transactional-level business is evaporating. We don’t need to settle for average when we have access to just […]
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What is marketing? | Jeff Payne

What is Marketing?

The sign on top of the counter read, “Buy by the slice.” I glanced over to the lady with a […]
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Click Here | Jeff Payne

Click Here

We measure open and clicks, Facebook likes, Twitter followers, Google pluses, and number of subscribers. It’s easy to advocate for […]
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