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Why I Don’t Chase Awards (Anymore)
Why Awards Don't Matter My bio says I have won a few awards along the way, and that is true. […]
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They Almost Got Frozen in 1996
MasterCard recently revised their two-circle logo. I like it. The redesign goal for Michael Bierut and Luke Hayman of Pentagram […]
You’re Building Your Reputation Every Day Online
I spend time every day looking at data. Data informs me what is working. And that’s great. But data alone […]
The Journey of A Sale
“OH MY GOSH!!!!……… Out of the blue this guy is placing and sending a very expensive order to QFD today […]
It’s In The Story
When asked to describe our product or service and why we are different from our competitors it’s easy to shift […]
Enter The Story
Tom whom I’ve never met, said, “Jeff, I like your website. I also enjoyed learning about you from your About […]
Your Adventure Starts Here
A local dry cleaner spends thousands of dollars each month just to get attention and be found. I see his […]
Makes Us Feel Something
You are more likely to add bacon to your pizza if you order online. According to Shlomo Benartzi, a behavioral […]
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Not Everybody’s Waiting
More than likely you are being ignored. Many have a fantasy that others care, but they don’t. Most are thinking […]
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Killing the Sale
Today I received an email from a person I don’t know pretending to know me. They began with a small […]
I Shopped at Nordstrom
I shopped at Nordstrom this week. I went there to purchase a birthday gift for a friend. In my mind, […]
Permission is an Investment
I'm sure you provide great service. You probably have a product we all should buy. That new […]
How Deep Is Your Love?
When I first started experimenting with online marketing over a decade ago, there was a lot less competition. It was […]
Just Water
Are you in the market to purchase a bottle of water? Which brand will you choose? How will you decide? […]
The Time for Average is Over
If you haven’t noticed, transactional-level business is evaporating. We don’t need to settle for average when we have access to just […]
What is Marketing?
The sign on top of the counter read, “Buy by the slice.” I glanced over to the lady with a […]