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How To Convert Leads Into Customers
The reality is most leads you receive are not ready to buy. It gets less encouraging when you consider these […]
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When We Get It Right
[dropcap]A[/dropcap]s business owners, we invest in marketing to sell more. We push sales and staff to remember the products and […]
What Does Your Customer Want To Do Next?
I recently walked into one of my favorite department stores that I don’t frequent very often. I wanted to […]
What Strategy Are You Working On?
Several years ago while attending student orientation at Baylor University with our son Ryan, we observed a bike rack with […]
Telling The Same Story
Everywhere you look you see different businesses telling the same story. It’s much easier to conform than to stand out. […]
So They Chose You
The new lead arrived via the website on Saturday, January 16 at 10:15 AM. It was uncommon to receive a lead […]
Attention, Please.
Seth Godin says, “When everyone has access, no one does. The people you want most to reach are likely to […]
Choices Shape What Happens Next
George makes cakes. His day begins at 4:00 AM and ends at 6:00 PM, Monday through Saturday. Something he’s been […]
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The Idea Is The Easy Part
I know a lot of people obsessed with protecting their idea. One person, in particular, took an idea I had […]
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How Deep Is Your Love?
When I first started experimenting with online marketing over a decade ago, there was a lot less competition. It was […]
The Blah Front End of Your Marketing
It was Thursday morning. Mark, a sales and business executive who works with small to large businesses, was excited to […]
Just Water
Are you in the market to purchase a bottle of water? Which brand will you choose? How will you decide? […]
The Time for Average is Over
If you haven’t noticed, transactional-level business is evaporating. We don’t need to settle for average when we have access to just […]
What is Marketing?
The sign on top of the counter read, “Buy by the slice.” I glanced over to the lady with a […]
What is your marketing doing?
Which is best for your business — delivering the real thing or just getting the order or your foot in […]
Attention Is Either Earned or Paid For
The value of attention is decreasing day by day. We have marketing channels galore that contribute to fleeting attention. There […]