Written by by Jeff Payne How To Convert Leads Into Customers The reality is most leads you receive are not ready to buy. It gets less encouraging when you consider these […] Read More
Written by by Jeff Payne When We Get It Right [dropcap]A[/dropcap]s business owners, we invest in marketing to sell more. We push sales and staff to remember the products and […] Read More
October 8, 2016 by Jeff Payne What Does Your Customer Want To Do Next? I recently walked into one of my favorite department stores that I don’t frequent very often. I wanted to […] Read More
April 1, 2016 by Jeff Payne What Strategy Are You Working On? Several years ago while attending student orientation at Baylor University with our son Ryan, we observed a bike rack with […] Read More
February 25, 2016 by Jeff Payne Telling The Same Story Everywhere you look you see different businesses telling the same story. It’s much easier to conform than to stand out. […] Read More
January 29, 2016 by Jeff Payne So They Chose You The new lead arrived via the website on Saturday, January 16 at 10:15 AM. It was uncommon to receive a lead […] Read More
January 20, 2016 by Jeff Payne Attention, Please. Seth Godin says, “When everyone has access, no one does. The people you want most to reach are likely to […] Read More
January 10, 2016 by Jeff Payne Choices Shape What Happens Next George makes cakes. His day begins at 4:00 AM and ends at 6:00 PM, Monday through Saturday. Something he’s been […] Read More
Written by by Jeff Payne The Idea Is The Easy Part I know a lot of people obsessed with protecting their idea. One person, in particular, took an idea I had […] Read More
Written by by Jeff Payne How Deep Is Your Love? When I first started experimenting with online marketing over a decade ago, there was a lot less competition. It was […] Read More
June 18, 2015 by Jeff Payne The Blah Front End of Your Marketing It was Thursday morning. Mark, a sales and business executive who works with small to large businesses, was excited to […] Read More
June 8, 2015 by Jeff Payne Just Water Are you in the market to purchase a bottle of water? Which brand will you choose? How will you decide? […] Read More
June 5, 2015 by Jeff Payne The Time for Average is Over If you haven’t noticed, transactional-level business is evaporating. We don’t need to settle for average when we have access to just […] Read More
May 6, 2015 by Jeff Payne What is Marketing? The sign on top of the counter read, “Buy by the slice.” I glanced over to the lady with a […] Read More
April 10, 2015 by Jeff Payne What is your marketing doing? Which is best for your business — delivering the real thing or just getting the order or your foot in […] Read More
December 12, 2014 by Jeff Payne Attention Is Either Earned or Paid For The value of attention is decreasing day by day. We have marketing channels galore that contribute to fleeting attention. There […] Read More
April 1, 2018 by Jeff Payne How To Convert Leads Into Customers The reality is most leads you receive are not ready to buy. It gets less encouraging when you consider these […] Read More
February 10, 2017 by Jeff Payne When We Get It Right [dropcap]A[/dropcap]s business owners, we invest in marketing to sell more. We push sales and staff to remember the products and […] Read More
October 8, 2016 by Jeff Payne What Does Your Customer Want To Do Next? I recently walked into one of my favorite department stores that I don’t frequent very often. I wanted to […] Read More
April 1, 2016 by Jeff Payne What Strategy Are You Working On? Several years ago while attending student orientation at Baylor University with our son Ryan, we observed a bike rack with […] Read More
February 25, 2016 by Jeff Payne Telling The Same Story Everywhere you look you see different businesses telling the same story. It’s much easier to conform than to stand out. […] Read More
January 29, 2016 by Jeff Payne So They Chose You The new lead arrived via the website on Saturday, January 16 at 10:15 AM. It was uncommon to receive a lead […] Read More