I’ve helped global soft drink corporations make noise, and one-man startups find their voice. I approach creativity the same way — whether I’m designing a logo for a dive camp in Mozambique or a multi-million dollar dental lab in California. Big or small, it’s always about solving problems with smart, strategic design that works.
My philosophy? Simple Sells.
I believe creativity is the natural result of form meeting function.
Before all this, I served in the military — an experience that taught me discipline, precision, and how to work under pressure (and with all sorts of characters). It also gave me a deep appreciation for planning and purpose — lessons I carry with me into every project I touch.
After that came art school, design studios, big agencies, tiny agencies, and the wild world of freelance. I’ve worked on packaging, advertising, film, digital, print, and branding — often all in the same week.
Along the way, I’ve lectured at colleges, universities, and film schools, sharing what I’ve learned with the next wave of creative minds. I’ve spent a good chunk of my career mentoring junior designers, most of whom have gone on to do big things in the industry. (That might be the most rewarding part of the job, to be honest.)
I believe in honest work, bold ideas, and creating things that genuinely matter. I love collaborating with good people who want to make great things. And I like to keep things human — no buzzwords, no fluff, just straight-talking creativity.
So whether you’re building a new brand, launching a product, or simply ready for a brand refresh — I’m here to help you make it unforgettable.
Let’s build something brilliant.
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