Keyword cannibalization
Jeff explains keyword cannibalization, where multiple pages on the same website target the same search query, causing Google to split authority between them and preventing either from ranking. He frames it as a revenue problem caused by teams adding new content without auditing existing pages, making the site look like it can’t agree on an answer.
are you competing
against yourself?
Jeff highlights three terms for marketing meetings:
Google Search Console (to see queries and landing pages)
Position volatility (ranking swings that can signal competing pages),
301 redirects (to retire weaker pages while transferring credibility).
Jeff advises fixing cannibalization only for revenue-connected keywords, choosing a “winner” page based on performance and links, consolidating content, redirecting old pages, and updating internal links. He warns against creating new annual pages instead of updating one URL to compound authority.
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