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Boring gifts make people feel like one of a million instead of one in a million.
I like the wow factor—the unexpected. I’m sure you do, too.
As a marketer, I am always seeking ideas that offer a WOW factor.
Boring gifts make people feel like one of a million instead of one in a million.
This is one of the best written, most informative email newsletters I’ve ever read!
Thank you for sharing your expertise, and hope you’re doing well.
Beth Zimmerman
Founder, Executive Director
July 3, 2025
What I look for . . .
I look for excellent copy.
I appreciate well-designed websites and distinctive logos.
I look for the element of surprise.
I like the magic moment of discovery.
I like seeing ideas well presented.
I like quality video and thoughtful imagery.
I like easy navigation.
I like to see the color palette of a site and especially the buttons.
I read the social proof.
I like seeing the email they send when I provide my email address.
Then there are those sweet ideas I wish I invented.
Such as Klydoclock.
Klydoclock is something no one needs, but everyone would enjoy. It’s a clock. It features millions of really cool animations that change based on your preference, updating every 5 minutes, every hour, or once a day. You can keep it on silent mode, or you can have it chime or tick-tock. Klydoclock is a great idea.
I want to thank you personally for your leadership, insights and knowledge which allowed us the confidence to trust you as our fractional Chief Marketing Officer.
Because of you and your team our business has more than doubled over a relatively short period of time and so has my personal income.
I can’t tell you enough how grateful we are for what you have been able to accomplish for us and we want to continue to add to our marketing cost because our formula has been that
for every dollar we spend with you we are putting at least 5 back into our pocket AFTER we subtract what we spent.
That’s an amazing cost/benefit that I have never received before in any of our previous marketing endeavors. Feel free to use me as a reference.
I am happy to share our experience with anyone who is fortunate enough for you to take them on as a client.
Daniel C Goodwin
Provident 1031
Chief Investment Strategist
July 4, 2025
The site has excellent copy, such as these taglines and headliners:
“Whatever Makes You Tick”
“Time Flies When You’re Having Fun”
“Timeless Quality, Thoughtful Design”
The site has excellent video. Check it out for yourself here.
There is also social proof, with 329 reviews and an average rating of 4.9 out of 5. Not just reviews but also images of customers displaying their Klydoclock. Great marketing!
Then it has something very cool — Make It Yours: Create a branded Klydoclock experience.
So I did.
Click image to see it larger.
I hope my son, Ryan, loves his new Klodoclock from his Dad! (Note: Muggsy is my granddog!)
Price: $319
Experience: Priceless
People are willing to pay a premium for a great experience.
I ordered it on Thursday at 4:36 AM (I couldn’t sleep), and I received a spectacular email thanking me for my order. I was then notified with another cool email later that morning that my order was on its way and that it shipped at 10:30 AM, the same day I placed my order.
People are willing to pay a premium for a great experience.
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