The average person today receives more information on a daily basis than the average person received in a lifetime in 1900."
"The average person gets 1 interruption every 8 minutes, or approximately 7 an hour.” (Time Management Facts and Figures, Dr. Donald Wetmore)
You might describe it this way: Information overload. The consequence of cheaper technology that is easier to use and more widely adopted.
I feel the pain, and I bet you do too.
200+ emails a day
Eating three meals a day
Reading a book
Time with family
Writing this blog
The problem is there isn't more time in a day.
The New York Times published an article titled: Serendipity, Lost in the Digital Deluge which discusses Facebook and Twitter "spewing a stream of suggestions about what to read, hear, see, and do."
"WE'VE gained so much in the digital age. We get more entertainment choices, and finding what we're looking for is certainly fast."
"But we've also lost something as well: the fortunate discovery of something we never knew we wanted to find. In other words, the digital age is stamping out serendipity."
Everything is filtered and vetted.
We are discovering what everyone else is learning and usually from the people we've selected because they share our tastes.
What is missing?
The magic moment of discovery.
There is just too much information being thrown at us. As we pay for that with our time, the human need for surprise presents an opportunity for your business.
Can you sort the information and provide the relevant thoughts to the specific person who doesn't yet know he or she needs it?
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant - by W. Chan Kim and Renee Mauborgne
This book is a classic in my opinion. My copy is so worn with notes, ideas, highlights. I highly recommend you read this book before you read Blue Ocean Shift.