Attention Is Either Earned or Paid For

Attention is Earned | Jeff PAyne

The value of attention is decreasing day by day. We have marketing channels galore that contribute to fleeting attention. There are more advertisements and choices than ever before. This has translated into less trust, lack of belief and a declining motivation to pay attention. It’s easy to see why. We all consume media on our […]

Solve your reading problem

Blinkist | Jeff Payne

A common theme appears regularly in my coaching. I find that many of my customers have difficulty reading for a variety of reasons. Well I found a solution. It’s called Blinkist. It’s a great little app that allows you access to hundreds of popular book summaries that can be read within 15 to 30 minutes. This app is great and can be uploaded to your iPhone or iPad. It also can be synced to your Evernote and Kindle. A must have app for any business professional who wants to lead, share ideas, and start conversations.

Can Your Idea Be Done Better

Drew Houston is an entrepreneur and former MIT student as well as one of the founders of Dropbox.  Pitching his idea about file storage to an investor, the investor asked him, “Aren’t there similar companies out there doing the same thing as Dropbox? Why should I invest in just another similar company?”

Houston replied, “Yes, there are similar companies out there doing the same as Dropbox, but do you use any of them?”

The investor replied, “No.”

“Why?”

Houston responded, “Because they are bad.”

“That’s what Dropbox wants to solve.”

Can your idea be done better to where people will want it?

Don’t Give People Reasons to Choose You

Jeff Payne | Don't Give People Reasons to Choose

When you enter an IKEA store you find the entire store dedicated to helping you see the possibilities. The store isn’t stacked ceiling to floor with furniture. Instead you experience a breadcrumb trail of wall-to-wall ideas. IKEA is showing you what their furniture and accessories could help you achieve. I know this strategy is not by accident. […]

My Tools

My Tools | Jeff Payne

I am often asked about what tools I use in my personal and professional life. I thought I would list them here. Since technology changes and my tools inevitably change as well I will update them from time to time. If there’s a tool you feel that I am missing or one that you believe is […]

Create What People Can’t Live Without

Jeff Payne | Create What People Can't Live Without

Where would I be without my iPad mini, my smartphone, my MacBook Air, or my 27 inch iMac? I honestly can’t imagine it. Nor can I imagine not having Google, Amazon, iTunes, Audible, Basecamp, Facebook, WordPress, etc. These are all tools I use everyday that make life easier and more enjoyable. Things I didn’t even […]

Get beyond “it can’t be done”

Building A Mercedes-Benz/AMG Engine Imagine the ideal solution “In solving problems of virtually any kind, the way to get the best outcome is to imagine what the ideal solution would be and then work backward to where you are today. This ensures you do not erect imaginary obstacles before you even know what the ideal […]

My Own Personal Lesson In Self-Deceit

Over my life I’ve had a lot of wonderful experiences and people in my life that I have learned a lot from. I’ve also learned a lot about myself just from spending many quiet moments alone probing, questioning, and searching what it is I really believe and value. It’s weird I’m sure, but I have […]