One Word That Changes Everything

Purpose | Jeff Payne

Purpose. The one word that changes everything. It either comforts or confronts. Comforts It comforts when I’m weary, confused, uncertain, failing, or when pain envelops me and darkness is my closest friend. It’s comforting because I know my purpose. I know everything that God sends my way is the best possible thing for me, and […]

Start By Teaching Someone

Jeff Payne | Quote from Dead Poets Society

Derek Sivers makes a great point in his book Anything You Want: Start by teaching someone something this week. That’s great! Instead of focusing on the size of your database or worrying about your open rate — focus on helping someone. Derek Sivers was a professional musician. He had a passion that evolved around programming […]

Attention Is Either Earned or Paid For

Attention is Earned | Jeff PAyne

The value of attention is decreasing day by day. We have marketing channels galore that contribute to fleeting attention. There are more advertisements and choices than ever before. This has translated into less trust, lack of belief and a declining motivation to pay attention. It’s easy to see why. We all consume media on our […]

Solve your reading problem

Blinkist | Jeff Payne

A common theme appears regularly in my coaching. I find that many of my customers have difficulty reading for a variety of reasons. Well I found a solution. It’s called Blinkist. It’s a great little app that allows you access to hundreds of popular book summaries that can be read within 15 to 30 minutes. This app is great and can be uploaded to your iPhone or iPad. It also can be synced to your Evernote and Kindle. A must have app for any business professional who wants to lead, share ideas, and start conversations.

Can Your Idea Be Done Better

Drew Houston is an entrepreneur and former MIT student as well as one of the founders of Dropbox.  Pitching his idea about file storage to an investor, the investor asked him, “Aren’t there similar companies out there doing the same thing as Dropbox? Why should I invest in just another similar company?”

Houston replied, “Yes, there are similar companies out there doing the same as Dropbox, but do you use any of them?”

The investor replied, “No.”

“Why?”

Houston responded, “Because they are bad.”

“That’s what Dropbox wants to solve.”

Can your idea be done better to where people will want it?

Don’t Give People Reasons to Choose You

Jeff Payne | Don't Give People Reasons to Choose

When you enter an IKEA store you find the entire store dedicated to helping you see the possibilities. The store isn’t stacked ceiling to floor with furniture. Instead you experience a breadcrumb trail of wall-to-wall ideas. IKEA is showing you what their furniture and accessories could help you achieve. I know this strategy is not by accident. […]