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Ideas Archive

Think Big

It hit me this morning that no matter what obstacles have happened in my life, I’ve always been able to work it out. Yes, I have hit some hard walls and got stopped in my tracks, but when it’s all said and done I figured it out. Throughout my life I’ve learned things definitely weren’t as bad as I thought and I can look back and see the good that came from those experiences.

So the realization this morning was I felt I wasn’t thinking big enough. To say it better, I had become comfortable and therefore not taking enough risks. I wasn’t putting myself on the line where I could enjoy the fruit of solving big problems. Joy for me isn’t getting by and just making a living. It’s the thrill of doing something big, making a difference, personally growing. That doesn’t mean I’m going to be reckless in my business or personal life, or think that I can succeed at anything I put my mind to, but I do believe that no matter what — I will be able to handle it.

That means a lot to me. It’s allowing me to think outside the box, focus on bigger projects, move faster, look for ways to create massive value, push the envelope, do things differently.

The reality is we are all capable of achieving way more than we do. Let’s give ourselves permission to win — and if we fail, it’s not as bad as we think if our mindset is to get back up. Don’t settle for average, I’m not.

“Too many of us sit on the sidelines of fear and doubt, unable to contribute to a world in need of our brilliance.” Chris Guillebeau

So with that I challenge you and myself to take bigger projects, don’t settle for average, take more risk, trust in your abilities, continually be growing, and set set your sights higher. Who knows — you might just learn that the only thing stopping you, is you.

Ideas Archive

Think Big

This Thanksgiving I had the privilege to volunteer some of my time to a great cause called Operation Turkey, a non-profit organization. What I experienced totally exceeded my expectation. This was well planned and organized show. The organizers made the event to help the homeless something that would be memorable and interesting to the volunteers who were participating. They had a simple idea to make and deliver 4,000 hot Thanksgiving meals to the homeless in Austin. They promoted the event with families in mind and then crafted a really clever process that would rally the troops who would be participating. I was awestruck. There were at least 1,500 volunteers if not more who came for the cause (see video). They were told where to come and it was an assembly line process. Here’s the process:

    1. Get in line and receive two decorated containers for the food. These were designed with drawing for the homeless recipient from local children in the area.
    2. Mingle with other volunteers while in line. Also don’t forget the cheering for goals reached while in line and listen to upbeat music that kept the line going at a brisk pace.
    3. Now you encounter a greeter who thanks you for volunteering and gives you brief instructions on the line you will be going to.
    4. Now you are guided down the assembly line by a team leader who is smiling and appreciative you are there.
    5. Now you are holding the containers as the stuffing is placed in the appropriate spot in the container.
    6. Next person places the serving of green beens into the container
    7. Next person says hello as he puts the piping hot corn into the container
    8. Next is a high school girl and she puts a scoop of cranberry sauce next to the stuffing
    9. Next a nice serving of hot turkey
    10. Next a dinner roll
    11. And let’s not forget the pumpkin pie
    12. A person now grabs one of the two containers you are holding and closes the lid
    13. Another person takes the other container and closes the lid
    14. Both containers are now being placed in a box of other hot meals
    15. I am thanked and cheered at the end of the line!
    16. I continue to watch as drivers (volunteers) are lined up along the street at the end of the line to receive written instructions by one person (see video 2)
    17. and another person is loading the number of meals for that order.
Here is what I learned:
  1. Operation Turkey made serving and experience.
  2. They made it real simple.
  3. They created a show. They did not leave anything to chance.
  4. They created a predictable outcome.
  5. They made you feel important.
  6. They rallied the volunteers around the goal: Let’s feed 4,000 meals. You heard shouts as the countdown was taking place.
  7. They made it credible by letting you be part of the story.
  8. They made it exciting.
  9. They were prepared by having lots of tshirts on hand that they were selling for $15 a pop. Smart!
So what if you thought through your process for your business, would your customer be able to outline the experience and be happy to share it?

Ideas Archive

Think Big

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life,” he said. “Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important.”  — Steve Jobs

Ideas Archive

Think Big

Last night I had the opportunity to see my favorite team, the Dallas Cowboys beat the Washington Redskins thanks to my friend, Chad Brooks. What an experience, especially at the end of the game. After giving high-fives to everyone seated around me, both stranger and friend, we made our way up the steps to the concourse area for something totally unexpected.  The video below will give you a glimpse of that experience. Unfortunately my cell phone didn’t capture the sound very well, so yes on October 4 or there about I will be buying the iPhone 5 to capture more accurate moments like these. And yes, I was dancing (around 1.40) with quite a few strangers who were just as excited as I was!

The 5 things I learned about creating buzz from attending the Cowboys game:

  1. Make it where people want to talk about it (go viral). (e.g., post it to Facebook, Twitter, blog, YouTube)
  2. Don’t do it like everyone else would do it. (Read Ignore Everybody by Hugh MacLeod)
  3. Experiences aren’t found they are created. Someone carefully crafted the experience I was supposed to have, even the experience of leaving the stadium. (Read Free Prize by Seth Godin)
  4. Create something that is totally unexpected. (Read Made to Stick by Chip Heath and Dan Heath)
  5. Make sure people have a smile on their face.  (Read Mr. Shmooze by Richard Abraham

Ideas Archive

Think Big

Best time to send email messagesEmail messages that are sent at five or six in the morning according to Dan Zarrella had the highest click-through rates (CTR). This was based on statistics from a database provided by MailChimp of nearly 10 million email sends.

It also helps if your content is personal, relevant, and delivered timely.

 

Reference: Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagiousness

 

Ideas Archive

Think Big

Have you ever been to a party where you had difficulty hearing the person two feet away from you but someone mentions your name ten feet away and you easily hear your name? Our senses according to scientific researchers take in a billion pieces of information a second, but our brains process only about forty pieces. The key to unlocking what happens in our brains is a process known as “selective attention” which helps us recognize the most important pieces of information.(1)

Using a persons name exploits the power of selective attention readily bringing a message to the forefront of your mind. Neuromarketing (2), which is an intriguing marriage of marketing and science, has uncovered a technique for speeding up the processing for certain stimuli in our brains. If a person is exposed to something related to your idea before they actually encounter your idea, they will be more sensitive to it, and this makes it easier to catch their attention. The neat thing is the person doesn’t even have to be aware of the initial exposure for the priming to work. (1)

So how do you make it work?

  1. The priming works the easiest when you create timely content. (1)
  2. Share topics of interest that you can relate your idea to and deliver that to your target audience and the priming will naturally do it’s magic. (1)
  3. Give your fans (subscribers, twitter followers, facebook fans) a sneak-peak of what is coming. (1)
Sources: (1) Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Dan Zarrella   |   (2)  Buy-ology: Truth and Lies About Why We Buy by Martin Lindstrom

Ideas Archive

Think Big

New research suggests that our brains delete information at an “extraordinarily high” rate. Researchers from two institutes in Gottingen, Germany  claim to have the answer for at least one question that has remained a puzzle:

Just how fast does the brain forget information?

According to the new model brain activity that the researchers have devised, the answer to that is:

One bit per active neuron per second

Fred Wolf of the Max Planck Institute for Dynamics and Self-Organization further explains, that “extraordinarily high deletion rate came as a huge surprise,” and it effectively means that information is lost in the brain as quickly as it can be delivered.

For those trying to be noticed this means you are easily forgotten. How can your message be remembered?

  1. Create lots of remarkable content that your prospect wants to know. If you want Google to recognize you, your content must be positioned correctly and it must be remarkable content.
  2. Your content must help your prospect solve a problem — don’t sell them.
  3. Engage your customer by offering something they won’t refuse. (It better be of value!)
  4. Make it easy for a prospect to do business with you. Don’t tell them you’ll call them.
  5. Automate, your prospect does not want to wait on you. Remember they will forget about you soon as they leave your site.

Reference: http://www.engadget.com/2011/01/28/new-research-suggests-our-brains-delete-information-at-an-extra/

Ideas Archive

Think Big

The typical purchase transaction involves cash or credit. Today most opt for credit which then involves waiting to scan the card, get the receipt to sign, retain a copy of the receipt and off to the races. Not so with Starbucks who just announced a Starbucks Card mobile app for iPhone users in select markets while they test the idea.

There is no need to reach into your wallet, pocketbook, or purse to purchase your favorite Trenta. Just click your Starbucks app on your iPhone, iPod touch, or a number of BlackBerry models and hold it up to the bar code on the cup, at which point monies will be automatically deducted from your Starbucks Card account.

Simple. Fast. Remarkable.

Take a moment and consider what systems in your business make it difficult for a customer to do business with you?

What tweak could you make in your service process that would create a remarkable experience for your customer?

What mobile apps do you have that are worth talking about? Oh, oh!

Ideas Archive

Think Big

Whole Foods“Do you mind pointing me in the right direction for ranch dip?” That was the question I asked a Whole Foods employee. His reply, “Not a problem, just follow me.” Six or so rows over and I had what I was looking for. A few minutes later same scenario different employee, different search, same result. Someone at Whole Foods had thought through the customer experience and reset the bar. Today just meeting expectations is a recipe for extinction. We must always create an experience that exceeds what the customer expects or it goes unnoticed.

Ideas Archive

Think Big

Can you take what is boring and make it remarkable? Look at what is done with a box.

Check out the video:

“You are what you charge for.”

If you’re competing solely on price you are already commoditized, offering little if any differentiation. What would your customer value? What would they pay a premium for? A great book to read is The Experience Economy by Joseph Pine II and James H. Gilmore. In this book they explain the new economic era we are in. An era in which every business (yours included) is a stage, and companies must design memorable events for which they charge admission. So how good are your experiences that engage customers? What should you do differently? Are you boring?

Recommended E-book Reading: