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Your Sustainable Business Advantage

There's no bigger dental chain for dental implants than Clear Choice. No bookstore can sell more books than Amazon. No pizza store sells more pizza than Costco. No store sells more pet food than WalMart. There's no bigger seller of steaks than Longhorn Steakhouse. No music store can sell more music than Apple's iTunes. There's nothing these bigger, faster, cheaper...

Your Sustainable Business AdvantageJeff Payne

How To Convert Leads Into Customers

The reality is most leads you receive are not ready to buy. It gets less encouraging when you consider these stats: Only 24 percent of sales emails get opened. It takes an average of 18 calls to connect with a buyer. The average person deletes 48 percent of the emails they receive each day. The average person checks...

How To Convert Leads Into CustomersJeff Payne

You Must Not Fool Yourself

Michael Batnick, Director of Research at Ritholtz Wealth Management LLC said this about failure. "I suspect that people persist in failure because they don't even know that they are failing in the first place. And they don't know they're failing because they don't record and track their results." My conclusions: Write things down. My iPad Pro...

You Must Not Fool YourselfJeff Payne

How To Rank on Page 1 of Google in 2018

If you have a business, you want to be found. If you are serious about being found online, you likely are going to hire a marketer like me, or you will invest 1,000s of hours mastering marketing and the art of getting found. There Are No Guarantees In Ranking Many of my customers believe I have...

How To Rank on Page 1 of Google in 2018Jeff Payne

They Almost Got Frozen in 1996

MasterCard recently revised their two-circle logo. I like it. The redesign goal for Michael Bierut and Luke Hayman of Pentagram --- simplify simple. Strip the logo down to the bare essentials --- basic, flat shapes, straight-forward, lower case, san serif fonts, and the iconic MasterCard colors. Bierut said, "Everything has changed in the past 20 years. There...

They Almost Got Frozen in 1996Jeff Payne

You’re Building Your Reputation Every Day Online

I spend time every day looking at data. Data informs me what is working. And that's great. But data alone is useless without ideas. Without ideas, nothing's there. The idea is what creates the attention which returns data, data that indicates whether the idea is working or not. There are three blogs that I read every...

You’re Building Your Reputation Every Day OnlineJeff Payne

Everything Is Earned

Winning is hard. A former Houston Cougar player was describing what it will be like to play for Tom Herman, the new head football coach at the University of Texas. The player said, "Rip your heart out. Give it to your coaches." He said players will constantly be reminded that their program is based on meritocracy. Everything...

Everything Is EarnedJeff Payne

When We Get It Right

As business owners, we invest in marketing to sell more. We push sales and staff to remember the products and services that can result in sales today. We impress upon marketing to get us more leads. We are always evaluating our marketing options which are almost endless from Google AdWords, Bing, Facebook, Twitter, Yelp, Adsense, retargeting,...

When We Get It RightJeff Payne

Relevance Is The New Remarkable

I used to get my haircut from Bob Ridge, a distinguished and much older man. Bob cut my hair for 20+ years in Dallas. Over the years he became a friend and a mentor and I always looked forward to my appointment with Bob. He was a sought-after stylist, and many of his customers...

Relevance Is The New RemarkableJeff Payne

The Key to Your Inbound Marketing Strategy

Rarely a week goes by that someone doesn't compliment me on my smile. I graciously respond by smiling and thanking them. And then I think about my story. I think about Dr. Ritchie Beougher (pronounced boo-er) of Willow Bend Dental in Plano, Texas. Several years ago I was in a Barnes and Noble in North Dallas,...

The Key to Your Inbound Marketing StrategyJeff Payne

Marketing and Branding Ideas Shared Here

Jeff Payne Company

My name is Jeff

I am a creative, a designer, a writer, an entrepreneur, and humanitarian. When you reach 50, they call it half-time. That’s where I am at. The first 50 years were almost a blur and the years went by so quickly. I have many fond and some not so fond memories of my first 50 that include successes and failures, eureka moments and valleys, joy and sadness, love and hurt. Along the way I’ve made some wonderful lifelong friends. My second half journey will be more intentional with the time I have left on earth. I plan to apply the skills and talents I’ve learned and am continuing to learn, to projects that matter most to me and in some way help change the world. Here I will share my journey — this will help me keep it vivid by having it in writing. I also hope it provides a spark to your own journey. If this sounds interesting to you, my hope is that you will follow along with me by subscribing here.

Your Sustainable Business Advantage

How To Convert Leads Into Customers

You Must Not Fool Yourself

How To Rank on Page 1 of Google in 2018

They Almost Got Frozen in 1996

You’re Building Your Reputation Every Day Online

Everything Is Earned

When We Get It Right

Relevance Is The New Remarkable

The Key to Your Inbound Marketing Strategy

View More

Inbound Marketing

View More

About

My name is Jeff Payne. I was born on December 27th, 1960, near Chicago. That makes me 54 years old, but please don’t tell anyone. I have a full head of hair but it has begun to turn grey. I’m a husband, a dad, a son, an in-law, a friend, a coach, a marketer, and a writer.

I find myself hopelessly addicted to marketing, branding, web design, writing, and reading. Other things I am addicted to are watching the Dallas Mavericks, and pressing the repeat button on my Shane and Shane video and song each night as I work or read.

Last, but certainly not least, I confess very boldly that I am a Christian. And from time to time, I may write about things that reflect on my values and walk with Christ. I am not perfect which is precisely the reason I need Jesus Christ in my life. My desire in life is to live an abundant life in honor of Jesus Christ. My deepest desire is to trust Him, to deny myself and to pick up my cross and follow Him. I still fail at it, but I’m grateful that His mercies are new every morning.

I have been blessed with a beautiful and most amazing wife named Robin, and an incredibly wonderful son named Ryan. Ryan is a graduate of Baylor University and has started his own marketing company in Austin. Ryan makes his mom and dad proud with the way he lives his life.

Life is good. I have great friends, teammates, and customers that make my journey in life that much more meaningful. I have the opportunity to touch lives that makes my journey priceless. I invest my time as a business and marketing consultant to my wonderful customers around the world.  I’m also a marketing coach, a mentor and a friend. When possible you can catch me at a Dallas Mavericks game, biking, and I plan on doing more scuba diving this summer. I am blessed.