If the marketing messages you send are anticipated, relevant, and personal, they will cut through the clutter, and increase a person's knowledge of the benefits you offer. A company that is focused on this process will always outperform one that isn't.
Where does trust come from?
Trust comes from frequency.
But before frequency turns into sales, it turns into permission. Permission to communicate, permission to bring value, permission to teach. And permission is just a step away from trust.
You can do marketing that you're proud to put your name on.
Effective marketers don't begin with a solution, with the thing that makes them smarter than everyone else. Instead, we start with a group we seek to serve, a problem they want to solve, and a change they seek to make.
Our calling is to make a difference. A chance to make things better for those we seek to serve.
You have the opportunity with Newsletter Marketing to serve people in a way that they need, or want to be served.
Does Newsletter Marketing Work?
Tony Sedler is President & CEO of Burbank Dental Lab in Burbank, California. Burbank Dental Lab is a leader in dental restorations and employs over 250 people. Tony says, "Content marketing is the difference maker for lead generation followed by newsletter marketing as the primary catalyst for content distribution. Between the two and some excellent SEO from Jeff and his team, we generate plenty of quality leads for our sales team each and every week."
Let's Get Started
- STRATEGY
- Develop a Marketing Strategy
- Site Audit
- Keyword & Competitor Research
- Project Management Dashboard
- Project Meetings with Jeff Payne
- Marketing Report
- SEO Management Team
- Backlink Acquisition Management
- Keyword Management
- Pipeline Sales Management
- Systems Training
- Review Management
- INBOUND MARKETING
- Professional Copywriting
- Professional Blog Layout & Design
- Email Newsletter Marketing
- Custom Calls-To-Action
- Professionally Designed Landing Pages
- Case Studies
- Call Tracking Systems
- Social Media Marketing
- Contest & Sweepstakes Marketing
- Sales Funnels
- WEB DESIGN
- Custom Website Design
- Custom Website Development
- Dedicated Website Hosting
- Marketing Hub
- CRM Integration
- SEO Integration
- CREATIVE
- Logo Design
- Branding Elements
- Style Guide
- Social Media Banner Design
- Social Media Video Ad Marketing
- MEDIA BUYING
- Google Ads
- Facebook Advertising
- Media Report
- Amazon Services
- EXPERIENTIAL
- Event Marketing - Tradeshows, Conferences
- Webinars
STARTER
$4,500 / Month
- STRATEGY ---
- Develop a Marketing Strategy
- Site Audit
- Keyword & Competitor Research
- Project Management Dashboard
- Project Meetings with Jeff Payne
- Marketing Report
- SEO Management Team
- Backlink Acquisition Management Not Included
- Keyword Management Standard
- Pipeline Sales Management Not Included
- Systems Training 1 Per Quarter
- Review Management
- ---
- INBOUND MARKETING
- Professional Copywriting
- Professional Blog Layout & Design
- Email Newsletter Marketing Custom Development
- Custom Calls-To-Action
- Professionally Designed Landing Pages
- Case Studies
- Call Tracking Systems Basic Posting Schedule - Content
- Social Media Marketing Not Included
- Contest & Sweepstakes Marketing
- Sales Funnels Not Included
- Not Included
- WEB DESIGN Not included
- Custom Website Design
- Custom Website Development Not Included
- Dedicated Website Hosting Not Included
- Marketing Hub Basic
- CRM Integration ---
- SEO Integration Not Included
- Basic
- CREATIVE Not Included
- Logo Design Not Included
- Branding Elements Not Included
- Style Guide ---
- Social Media Banner Design Not Included
- Social Media Video Ad Marketing Not Included
- N/A
- MEDIA BUYING Not Included
- Google Ads ---
- Facebook Advertising Not Included
- Media Report Not Included
BUSINESS
$8,500 / Month
- STRATEGY ---
- Develop a Marketing Strategy
- Site Audit
- Keyword & Competitor Research
- Project Management Dashboard
- Project Meetings with Jeff Payne Weekly
- Marketing Report Weekly
- SEO Management Team Dedicated Team
- Backlink Acquisition Management Dedicated Team
- Keyword Management Advanced
- Pipeline Sales Management
- Systems Training
- Review Management
- ---
- INBOUND MARKETING
- Professional Copywriting
- Professional Blog Layout & Design
- Email Newsletter Marketing Custom Development
- Custom Calls-To-Action
- Professionally Designed Landing Pages
- Case Studies
- Call Tracking Systems
- Social Media Marketing
- Contest & Sweepstakes Marketing
- Sales Funnels ---
- Advanced
- WEB DESIGN Advanced
- Custom Website Design
- Custom Website Development
- Dedicated Website Hosting
- Marketing Hub Advanced
- CRM Integration ---
- SEO Integration
- CREATIVE
- Logo Design
- Branding Elements
- Style Guide ---
- Social Media Banner Design *
- Social Media Video Ad Marketing *
- MEDIA BUYING Available
- Google Ads ---
- Facebook Advertising
- Media Report
ENTERPRISE
$15,000 / Month
- STRATEGY ---
- Develop a Marketing Strategy
- Site Audit
- Keyword & Competitor Research
- Project Management Dashboard
- Project Meetings with Jeff Payne Weekly
- Marketing Report Weekly
- SEO Management Team Dedicated Team
- Backlink Acquisition Management Dedicated Team
- Keyword Management Dedicated Team
- Pipeline Sales Management
- Systems Training
- Review Management
- ---
- INBOUND MARKETING + Guest Posting
- Professional Copywriting
- Professional Blog Layout & Design
- Email Newsletter Marketing Custom Development
- Custom Calls-To-Action
- Professionally Designed Landing Pages
- Case Studies
- Call Tracking Systems
- Social Media Marketing
- Contest & Sweepstakes Marketing
- Sales Funnels ---
- Advanced
- WEB DESIGN Advanced
- Custom Website Design
- Custom Website Development
- Dedicated Website Hosting
- Marketing Hub Advanced
- CRM Integration ---
- SEO Integration
- CREATIVE
- Logo Design
- Branding Elements
- Style Guide ---
- Social Media Banner Design *
- Social Media Video Ad Marketing *
- MEDIA BUYING Available
- Google Ads ---
- Facebook Advertising
- Media Report
The Ingredients to A Newsletter People Actually Read
Less self-promotion, more informative and educational.
You know for whom the newsletter serves.
Provides benefits in exchange for giving more attention.
Give readers a story to tell.
Frequency
Jeff's Must Reads
Mark Cuban says The Lean Startup is the book every business owner and entrepreneur shoud read. A great book if you are starting your company.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and how to capture your own “blue ocean.”
Thank you to my friend, Lonnie Crim for buying me this book many years ago! My copy is worn and has highlights on almost every page --- but I treasure it.
Permission Marketing is a classic. I highly recommend my clients read this book so they see what we are trying to build. The goal of the permission marketer is to move customers up the permission ladder, moving them from strangers to friends to customers, and from customers to loyal customers.
The Innovator's Dilemma will help you make sense of why things work and why things don’t work in the technology industry. The only way to thrive and stay on top of your game is to remain educated about the changes, failures, and successes of various methods, services, products, processes, etc. in your industry.