Website Design
MAKING Websites WIN.
Most web agencies design for beauty, paying lip service toward the goals of the business and its customers.
In our opinion, excellent web design means understanding your customers --- and your business --- deeply, then designing to meet both of their needs, including beautiful design.
Top companies carry out experiments on their websites
Why it pays to …
… understand
your visitors.
It's difficult to delight people if you don't know them. So what do you need to know about the visitors to your website?
- What makes them tick;
- What stops them from ticking more often;
- How can you increase their dollars-per-tick
At the very least, you need to understand why most of them leave without buying.
Our Winning 3-Step Formula To Building A Winning Website
Our formula is more like 50 steps, but I will distill this down into three steps. I won’t bore you with the nitty-gritty, I am sure you just want to know what the formula is to have a website that converts leads into sales that enables you to grow your business.
Step 1: Start With The End In Mind
If you don't know where you are going with your website forget it. Have an idea of what you want to achieve with your website, such as more traffic, more leads, higher conversions, or maybe you want a better user experience --- or you want all of these things.
Your website is a show --- at least it should be --- and what does the end look like to you? When you solve the ending it becomes much easier diagram for how to build it.
Step 2
Create a compelling call-to-action that meets what a prospective customer is looking for when they click to visit your website. It’s not enough to have a website — YOU MUST HAVE A MARKETING HUB that results in a lead generating machine. To achieve this requires a talented and skilled team. This is where my team begins this process in our initial Kick-Off Meeting when you start. It is also a process of continual refinement until we hit GOLD. The key is talent, skill, vision, and executing the plan. My team of developers, designers, professional writers, editors, marketers, SEO specialists, and myself, as your project leader work daily as your marketing team to achieve our predetermined goals.
Step 3
Using our competitor and keyword data research we now have a strategy for what type of content, keywords, and backlinks it is going to require to move up the ladder and earn a page 1 ranking with Google.
Now it’s time to involve our team in the strategy for developing and building the landing page and content that will rank for our specific keywords.
The process is strategic and ongoing. There will be other assets we will use to help drive traffic and build site and domain authority which affects keyword and page ranking.
The result.
- Lots of organic site traffic
- A lead generation system
- New sales qualified leads
- Appointments and sales.
Getting Started With Your Project
Once you’ve selected the marketing plan you like that is designed around your business objectives we begin with an online project Kick-Off meeting.
The Kick-Off Meeting is designed to introduce you to team members who will be working on your project, guide you around the project management dashboard, setup tasks, milestones, and project deliverables.
Our clients tell us they feel this is the most informative and exciting meeting to kicking-off their project.
Let's Get Started
- STRATEGY
- Develop a Marketing Strategy
- Site Audit
- Keyword & Competitor Research
- Project Management Dashboard
- Project Meetings with Jeff Payne
- Marketing Report
- SEO Management Team
- Backlink Acquisition Management
- Keyword Management
- Pipeline Sales Management
- Systems Training
- Review Management
- INBOUND MARKETING
- Professional Copywriting
- Professional Blog Layout & Design
- Email Newsletter Marketing
- Custom Calls-To-Action
- Professionally Designed Landing Pages
- Case Studies
- Call Tracking Systems
- Social Media Marketing
- Contest & Sweepstakes Marketing
- Sales Funnels
- WEB DESIGN
- Custom Website Design
- Custom Website Development
- Dedicated Website Hosting
- Marketing Hub
- CRM Integration
- SEO Integration
- CREATIVE
- Logo Design
- Branding Elements
- Style Guide
- Social Media Banner Design
- Social Media Video Ad Marketing
- MEDIA BUYING
- Google Ads
- Facebook Advertising
- Media Report
- Amazon Services
- EXPERIENTIAL
- Event Marketing - Tradeshows, Conferences
- Webinars
STARTER
$4,500 / Month
- STRATEGY ---
- Develop a Marketing Strategy
- Site Audit
- Keyword & Competitor Research
- Project Management Dashboard
- Project Meetings with Jeff Payne
- Marketing Report
- SEO Management Team
- Backlink Acquisition Management Not Included
- Keyword Management Standard
- Pipeline Sales Management Not Included
- Systems Training 1 Per Quarter
- Review Management
- ---
- INBOUND MARKETING
- Professional Copywriting
- Professional Blog Layout & Design
- Email Newsletter Marketing Custom Development
- Custom Calls-To-Action
- Professionally Designed Landing Pages
- Case Studies
- Call Tracking Systems Basic Posting Schedule - Content
- Social Media Marketing Not Included
- Contest & Sweepstakes Marketing
- Sales Funnels Not Included
- Not Included
- WEB DESIGN Not included
- Custom Website Design
- Custom Website Development Not Included
- Dedicated Website Hosting Not Included
- Marketing Hub Basic
- CRM Integration ---
- SEO Integration Not Included
- Basic
- CREATIVE Not Included
- Logo Design Not Included
- Branding Elements Not Included
- Style Guide ---
- Social Media Banner Design Not Included
- Social Media Video Ad Marketing Not Included
- N/A
- MEDIA BUYING Not Included
- Google Ads ---
- Facebook Advertising Not Included
- Media Report Not Included
BUSINESS
$8,500 / Month
- STRATEGY ---
- Develop a Marketing Strategy
- Site Audit
- Keyword & Competitor Research
- Project Management Dashboard
- Project Meetings with Jeff Payne Weekly
- Marketing Report Weekly
- SEO Management Team Dedicated Team
- Backlink Acquisition Management Dedicated Team
- Keyword Management Advanced
- Pipeline Sales Management
- Systems Training
- Review Management
- ---
- INBOUND MARKETING
- Professional Copywriting
- Professional Blog Layout & Design
- Email Newsletter Marketing Custom Development
- Custom Calls-To-Action
- Professionally Designed Landing Pages
- Case Studies
- Call Tracking Systems
- Social Media Marketing
- Contest & Sweepstakes Marketing
- Sales Funnels ---
- Advanced
- WEB DESIGN Advanced
- Custom Website Design
- Custom Website Development
- Dedicated Website Hosting
- Marketing Hub Advanced
- CRM Integration ---
- SEO Integration
- CREATIVE
- Logo Design
- Branding Elements
- Style Guide ---
- Social Media Banner Design *
- Social Media Video Ad Marketing *
- MEDIA BUYING Available
- Google Ads ---
- Facebook Advertising
- Media Report
ENTERPRISE
$15,000 / Month
- STRATEGY ---
- Develop a Marketing Strategy
- Site Audit
- Keyword & Competitor Research
- Project Management Dashboard
- Project Meetings with Jeff Payne Weekly
- Marketing Report Weekly
- SEO Management Team Dedicated Team
- Backlink Acquisition Management Dedicated Team
- Keyword Management Dedicated Team
- Pipeline Sales Management
- Systems Training
- Review Management
- ---
- INBOUND MARKETING + Guest Posting
- Professional Copywriting
- Professional Blog Layout & Design
- Email Newsletter Marketing Custom Development
- Custom Calls-To-Action
- Professionally Designed Landing Pages
- Case Studies
- Call Tracking Systems
- Social Media Marketing
- Contest & Sweepstakes Marketing
- Sales Funnels ---
- Advanced
- WEB DESIGN Advanced
- Custom Website Design
- Custom Website Development
- Dedicated Website Hosting
- Marketing Hub Advanced
- CRM Integration ---
- SEO Integration
- CREATIVE
- Logo Design
- Branding Elements
- Style Guide ---
- Social Media Banner Design *
- Social Media Video Ad Marketing *
- MEDIA BUYING Available
- Google Ads ---
- Facebook Advertising
- Media Report
Our Content Marketing Strategy
Here are some of the content marketing strategies I use to build and grow businesses that generate more traffic, leads and sales.
Create massive growth in traffic generation Need proof? See our case studies.
Provide SEO Copywriting that brings in high-converting organic traffic. Without SEO copywriting, you’re going to fail in two ways:
1. Your content won’t rank for quality keywords
2. Your contant won’t turn visitors into buyers.
Create content around a custom website that is in SEO tip-top shape for site speed loading, website architecture, and crawl budget — not to mention, user-experience. Nobody wants to land on a boring website or read content that is not relevant.
Develop outreach campaigns that increase organic traffic and get you featured by large industry sites.
Jeff's Must Reads
Mark Cuban says The Lean Startup is the book every business owner and entrepreneur shoud read. A great book if you are starting your company.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and how to capture your own “blue ocean.”
Thank you to my friend, Lonnie Crim for buying me this book many years ago! My copy is worn and has highlights on almost every page --- but I treasure it.
Permission Marketing is a classic. I highly recommend my clients read this book so they see what we are trying to build. The goal of the permission marketer is to move customers up the permission ladder, moving them from strangers to friends to customers, and from customers to loyal customers.
The Innovator's Dilemma will help you make sense of why things work and why things don’t work in the technology industry. The only way to thrive and stay on top of your game is to remain educated about the changes, failures, and successes of various methods, services, products, processes, etc. in your industry.