Dan Goodwin, a prominent business owner in the Houston area, had a lead generation problem that he could not solve.
His business idea was remarkable.
However, after spending a lot of money on a custom website, he still could not generate sales leads other than the usual referrals he was getting from his customers.
After months of dashed hopes and mounting frustration, he contacted me after being referred by a customer.
We started by understanding Dan’s business and the ideal customer he wanted to attract.
We then did our homework and analyzed his website and the top traffic channels that led people to his website.
We looked at new user volume versus returning visitors.
We evaluated his local online presence and his search rankings.
We compiled a list of his top 20 competitors based on market visibility.
We looked at where customers viewed his business on Google and the most common actions that customers took when finding his business, such as the number of visits to his website, those requesting directions, and his call volume based on each day of the week.
We studied his top page views, and the top keywords ranking for Google and Bing and compared them to his top four competitors.
We looked at the gap between his business and his top competitors.
We evaluated lost opportunities and a list of easy wins that could increase his site traffic.
The good news — we learned why he wasn’t getting traffic to his site.
We also understood why his site wasn’t a lead generation machine.
We met and presented Dan with our findings. We told him we could solve the site traffic issue, which put a smile on his face, but I could sense there was some doubt — and that was understandable.
I also told Dan we needed to evaluate his lead generation issue further and that I would get back to him in the next few days.
Tomorrow, I’ll share the idea we presented to Dan that turned his website into a lead generation machine and increased sales revenue by over $20 Million in less than a year! And, then I’ll follow up on subsequent days on our marketing and SEO strategy that has not only increased traffic by triple digits but also is increasing his local and national visibility.
Buckle up. I’m about to give you our secret sauce.
To your success,
