The best marketing helps us see better versions of ourselves.
Under Armour uses a story that motivates us to be our best.
Extra Gum uses a guy, a girl, and a stick of gum and unwraps a love story that keeps your attention from beginning to end.
It doesn’t matter whether it’s services or products such as expensive suits, cars, food, or shampoo. We make our buying decisions based on our internal narrative and conversations with ourselves.
I drive a Corvette because….”
I subscribe to this blog because….”
I buy Allen-Edmonds shoes because…”
I like Mac products because….”
I eat at Al Biernat’s because….”
Every successful business fills in the blanks of the customer’s narrative. Can you?
Why do your customers choose you?
The feature photo is courtesy of Jeff Payne: I can assure you there is no shortcut getting to the very inside tip of this Texas landmark. Winding narrow staircases, hidden paths and doors lead to the most spectacular view atop the Texas State Capitol overlooking beautiful Austin, Texas and Congress Avenue. Thanks to a special friend arranging this not-for-public and once in a lifetime experience.