FDLG Sales, Marketing, & SEO Think Tank 2023 – Fullerton, CA
I spoke on SEO and web optimization.
Setting up for SEO success
with Jeff Payne
I get asked all the time, "How do you do SEO?"
SEO involves six primary steps:
1. Keyword research: Find what people search for.
2. Content creation: Craft content for searchers.
3. Link building: Build authority and trust with Google and other websites.
4. On-page SEO: Make your content clear and include the right keyword density and internal links.
5. Technical SEO: Help search engines find, crawl, and index your content fast and efficiently.
6. Know your competitors: Know their domain rating, referring domains, backlinks, link sources, and organic keywords -- and beat them.