“Hello, Mr. Payne! Are we getting the usual today, a number one, no butter, no pickles, medium fry, a large unsweet tea, and a large cup of ice?”
“Yep, that’s it! Thank you, Hannah!”
She says, “How are you doing today?”
“I’m doing great, thank you.”
I smile.
Hannah is a young lady with a pleasant personality who works part-time at ChickfilA in Georgetown, Texas. She is just beginning her freshman year of college but in my opinion already has an advanced degree in marketing.
Hannah’s marketing is designed to…
Be personable.
Make people care.
Help people feel good.
Build loyalty and trust.
Create memorable experiences.
Show authenticity.
It’s the kind of marketing that is not the norm.
Normal marketing is designed to…
Push people through.
Muscle people into buying now.
Seek business now before earning trust.
Focus on surface profitability instead of client satisfaction.
Make unplanned calls on unknown customers.
So what makes your marketing, unlike normal marketing? Maybe you could learn something from Hannah.