How our customers invest their time:
Print 4%
Radio 13%
TV 36%
Internet 22%
Mobile 25%
It is evident that marketers have not yet caught on and there are massive opportunities ($22 Billion) to meet our customers where they are (mobile).
It’s time to reimagine your marketing efforts.
What do your customers want:
Visual (camera)
Storytelling
Content
Creativity
Community
Messaging/Sharing
Think. Candace Payne.
Houzz has built an image based platform that has attracted 40,000,000 consumers and over 1.2 million active professionals. In February, Houzz launched a new app called View In My Room. This app allows you to pick a product and preview what it looks like in any room through your camera. 50 percent of users who made a purchase in the latest version of Houzz App used this new app! Their recipe for marketing success: content + community + commerce. It’s only just beginning.
What is the customer thinking?
Millennials
Tech savvy: 2 screens at once
Communicates with text
Curators and sharers
Now-focused
Optimists
Want to be discovered
Generation Z (ages 1-20)
Communicate with images
Tech innate: 5 screens at once
Creators and collaborators
Future-focused
Realists
Want to work for success
Marketing has changed, have you?