New research suggests that our brains delete information at an “extraordinarily high” rate. Researchers from two institutes in Gottingen, Germany claim to have the answer for at least one question that has remained a puzzle:
Just how fast does the brain forget information?
According to the new model brain activity that the researchers have devised, the answer to that is:
One bit per active neuron per second
Fred Wolf of the Max Planck Institute for Dynamics and Self-Organization further explains, that “extraordinarily high deletion rate came as a huge surprise,” and it effectively means that information is lost in the brain as quickly as it can be delivered.
For those trying to be noticed this means you are easily forgotten. How can your message be remembered?
- Create lots of remarkable content that your prospect wants to know. If you want Google to recognize you, your content must be positioned correctly and it must be remarkable content.
- Your content must help your prospect solve a problem — don’t sell them.
- Engage your customer by offering something they won’t refuse. (It better be of value!)
- Make it easy for a prospect to do business with you. Don’t tell them you’ll call them.
- Automate, your prospect does not want to wait on you. Remember they will forget about you soon as they leave your site.