“The Few. The Proud. The Marines.” is the Marine Corps’ advertising slogan. It won a place on Madison Avenue’s Advertising Walk of Fame during Advertising Week 2007.
The Army offers a $50,000 college scholarship. The Navy offers you a chance to see the World. The Air Force will train you in a high-tech, high-paying job. The Marine Corps wants to give you something that no amount of money could ever buy — an unshakable tradition, an unbreakable value system; an incomparable life. That one slogan made and continues to make many young men want to be a Marine.
Because you understood that the Marines were interested in the few, the best.
In the connected economy, we have access to any information we want 24/7. We have more than enough choices.
What if we did the opposite of traditional marketing?