If your business is going to exist, you have to win customers.
One thing the Internet has revealed is people are constantly in search of new.
Your customer is always thinking, “What’s in it for me?” They are selfish and irrational; we all are. They won’t say this but here’s what they want.
They want new.
They want you to rise above the noise of business as usual.
They want a promise they can believe in.
The want a story worth sharing.
What would happen if you and your organization, instead of focusing on today’s crisis, built something worthwhile for tomorrow?
If you did that what would you be discussing?
What would be the result?