The headline grabbed my attention.
In the article, Netflix says it’s rarely the episode that gets you hooked. They admit they have not concluded on what gets us addicted, but they say there tends to be an early episode in each series that, once we watch it, leads to a strong chance that we will be coming back. That can be as early as episode three in the case of House of Cards or as late as episode eight in the case of How I Met Your Mother.
The interesting find from Netflix’s study from our viewing habits is that the number of episodes it takes to get viewers hooked doesn’t have any connection to audience size, which means hooking viewers earlier doesn’t necessarily mean that a show will attract more people. This suggests that the show is the critical factor in attracting viewers, even if it takes them a while to get addicted.
And so it goes for your marketing.
Your show is the critical factor for the success of your marketing efforts.
Once you’ve “hooked” your ideal prospect with the perfect “bait” that earns you some attention, then the next step is to continue bringing the SHOW. The goal is to move your prospect up your value chain where you eventually want to lead them — and it is also where you make the most money.
I will cover this thoroughly in my new upcoming book.
The point is you must provide value to move a prospect up your value chain. When this value is realized, trust grows, more attention is earned, and your new client will naturally want to get more value, which makes you more money.
Where do you start?
Determine the “bait” you are going to use to get a name and an email address. What value can you provide that a person would gladly exchange their name and their email address for the value you promise to provide? Once you have that answer, that is where you start.