A local dry cleaner spends thousands of dollars each month just to get attention and be found. I see his advertisements online and in my junk mail often. Once I get to his website, there’s nothing there.
Sure he spends the big bucks for the SEO, backlinks, and search queries to show up on page one. But he misses connecting with the customer.
Sometimes we make the mistake of being found as the number one goal of marketing. Being found is useless if people don’t connect with your story and want more. Of course, this is the hard work and where the adventure begins.