You will not find an online application for this offering.
You will not know the exact benefits you’ll get.
But it is clear that it will cost you an initiation fee of $7,500 and an annual fee of $2,500.
That is, IF you are invited to apply.
Interested?
No way.
That is until I say, “The Black Card” by American Express.
The brand itself conveys value, membership, concierge, personal services, trust, and one of a kind.
Now, consider all the touchpoints you have with your customer. How are they describing your brand?
[…] about his lack of kindness or empathy. We could talk about how they could be more specific with the signage. I could even mention the reports my wife found on Yelp within seconds of the exchange, about […]