Tom whom I’ve never met, said, “Jeff, I like your website. I also enjoyed learning about you from your About page.”
This type of interaction happens to me at least once a week. It’s the kind of interaction that begins a good conversation and starts building trust.
The purpose of your story and every piece of marketing material is to move a person from awareness to discovery to trust.
When we imagine the customer journey as a timeline, it’s vital that we help our customers where they are on that journey.
How does a person enter your story? And where do you lead them from there?