MasterCard recently revised their two-circle logo. I like it.
The redesign goal for Michael Bierut and Luke Hayman of Pentagram — simplify simple.
Strip the logo down to the bare essentials — basic, flat shapes, straight-forward, lower case, san serif fonts, and the iconic MasterCard colors.
Bierut said, “Everything has changed in the past 20 years. There was a lot of screw tightening and design tinkering happening [with the logo] in the first 30 years of the company. Then they almost got frozen in 1996.”
“Each wave of simplification, it felt sharper, cleaner, and more flexible.”
“At the end of the day, Mastercard has no interest in being famous for being the company that has the really intricate, clever tricky logo.”
It’s simple. MasterCard just wants to be in your wallet and everywhere else.
Pretty easy, right?