When you enter an IKEA store you find the entire store dedicated to helping you see the possibilities. The store isn’t stacked ceiling to floor with furniture. Instead you experience a breadcrumb trail of wall-to-wall ideas. IKEA is showing you what their furniture and accessories could help you achieve.
I know this strategy is not by accident. It is well thought out and executed to plan. IKEA recognizes people don’t just want furniture. People want an experience. They want to know how they can use IKEA furniture to transform rooms in their home.
IKEA also recognizes that increasing sales and market share is just a side effect of understanding what people want. IKEA isn’t giving people reasons to choose them. They are giving them a show, reasons to dream, a tribe to join, and a feeling that they belong.
What would that look like if you designed an experience around your business that did that for your customers?