Everybody is producing content these days. There is no shortage of content on any topic. However, just producing content is […]
Remember the old days of prospecting? Call, introduce yourself, get appointment. The game has changed Recently a salesperson said, “I […]
I called to order a pizza tonight. Just want a small pepperoni, Italian sausage, and mushroom pizza, I uttered to […]
“What a pro.” “What a jerk!” “Really?” “What a special person.” “She cares.” All comments related to interactions I’ve had […]
Is it possible you don’t have the answer? When we don’t have the answer, it is the reason we seek […]
Think about the white stripes. It’s been many years since I’ve thought about the white stripes, when I used to […]
“If things seem under control, you’re just not going fast enough.”—Mario Andretti Change. Fast. Now. I have an iMac with […]
“You are smart, right?” “Yes, I think so.” “Good, then you have nothing to fear.” — Jack Reacher In […]
Could you play guitar like Luis Banuelos if you used the same guitar? Would you be able to create the same clarity and […]
Is your online success a result of on-page optimization? Rankings? Link building? Conversion optimization? Marketing strategy? Lots of original and relevant […]
Expecting gratitude from those who are ungrateful. Expecting professionalism from those who are unprofessional. Expecting manners from those who lack […]
If you were investing in real estate you would evaluate your investment based on three approaches to value: the Market […]
Let me tell you a story Several years ago I decided I was tired of having migraine headaches on a […]
Consumers are increasingly tuning out traditional, interruption based marketing methods and deciding on their terms when and where they will […]
Simplicity isn’t enough — clarity (pun intended) is where it’s at. Think about how people interpret the objects on a […]
Today many salespeople are struggling to make sales work. We see it because as strategists, we work with them every […]
On the surface inbound marketing looks easy. It’s supposed to if you work with an inbound marketing professional. The goal […]
Today I walked into a small shop that sells custom t-shirts and designs. I had an idea on the top […]
There is a right way and a wrong way to have a contest. The right way is when you have […]
Creating powerful landing pages that are presented well and optimized is important. Equally important is mastering the art and science […]
We’re bored. Not all of us, and certainly not all the time, but it does happen a lot. Look into […]
Marketers, which includes real estate agents, builders, retail stores, restaurants, etc. are competing with tons of advertising messages every single […]
I just unsubscribed to a legal newsletter I was receiving. It required an action from me, to click the unsubscribe […]
It hit me this morning that no matter what obstacles have happened in my life, I’ve always been able to […]
There were 87 commercials during this past Super Bowl, but very few of them failed to meaningfully connect their message […]
This Thanksgiving I had the privilege to volunteer some of my time to a great cause called Operation Turkey, a […]
“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big […]
Last night I had the opportunity to see my favorite team, the Dallas Cowboys beat the Washington Redskins thanks to […]
Email messages that are sent at five or six in the morning according to Dan Zarrella had the highest click-through […]
Have you ever been to a party where you had difficulty hearing the person two feet away from you but […]