On the surface inbound marketing looks easy. It’s supposed to if you work with an inbound marketing professional. The goal is to take what is complex and make it simple.
The Inbound Marketing Journey
Over time, though, the tendency is to forget where you started.
It’s obvious now what the call to action is but it wasn’t always so.
It’s obvious now what the strategy is for nurturing a prospect, but it wasn’t so obvious in the beginning.
It’s obvious now that a newsletter is delivered with relevant content every week that generates attention and leads, but it didn’t begin anywhere close to that.
It is evident where the leads come from, but before we started, there were no metrics or reporting to discern where leads were originating.
It’s obvious now the value of a contest and the interest it generates, but it wasn’t so clear in the beginning.
Celebrate the Journey
Inbound marketing in and of itself is not so obvious. It is continually changing. On the surface, it looks easy. It’s not. It involves constant innovation, lots of hard work, talent, and a willingness and ability to know what to change on a dime. It varies by a buyer, product, service, culture, and even the day of the week. If you are making that journey, celebrate where you are today.
If you are not on that journey, what are you waiting for?