When is the best time to send an email when you want a reply?

Email Open Rate | Jeff Payne

According to my friends over at Yesware, who backed their assertion up with data, the best time to send an email is whenever there’s less competition.

An analysis of over 500,000 sales emails sent in Q1 2014 showed open and reply rates are higher on the weekends. Why? It could be because there’s significantly less email being sent on weekends.

Attention Is Either Earned or Paid For

Attention is Earned | Jeff PAyne

The value of attention is decreasing day by day. We have marketing channels galore that contribute to fleeting attention. There are more advertisements and choices than ever before. This has translated into less trust, lack of belief and a declining motivation to pay attention. It’s easy to see why. We all consume media on our […]

Solve your reading problem

Blinkist | Jeff Payne

A common theme appears regularly in my coaching. I find that many of my customers have difficulty reading for a variety of reasons. Well I found a solution. It’s called Blinkist. It’s a great little app that allows you access to hundreds of popular book summaries that can be read within 15 to 30 minutes. This app is great and can be uploaded to your iPhone or iPad. It also can be synced to your Evernote and Kindle. A must have app for any business professional who wants to lead, share ideas, and start conversations.

We Are There for The Story

We Are There for The Story | Jeff Payne

I remember coming home from college during the summers, and my dad would always take me to get a good old-fashioned Texas burger. The place was an old converted Denny’s Restaurant. I can assure you that when Denny’s was operating there, they did not have the “problems” this restaurant had. And I mean good kinds […]

Can Your Idea Be Done Better

Drew Houston is an entrepreneur and former MIT student as well as one of the founders of Dropbox.  Pitching his idea about file storage to an investor, the investor asked him, “Aren’t there similar companies out there doing the same thing as Dropbox? Why should I invest in just another similar company?”

Houston replied, “Yes, there are similar companies out there doing the same as Dropbox, but do you use any of them?”

The investor replied, “No.”

“Why?”

Houston responded, “Because they are bad.”

“That’s what Dropbox wants to solve.”

Can your idea be done better to where people will want it?

Who Moved My Customers?

Jeff Payne | Who Moved My Customers?

Does anyone read the newspaper anymore? I was waiting for my lunch appointment in the lobby of an Austin hotel where I noticed about 100 newspapers stacked on a table. Curious, I asked the person at the front desk if anyone picks up those newspapers. He smiled and said it used to be those papers […]

Marketing Is A Story

Is Your Marketing Working | Jeff Payne

It is early on a Saturday morning and a line is already forming at an ordinary looking run-of-the-mill restaurant. In less than an hour the line will grow and snake along East 11th Street and soon a person in line will be designated as the “last man standing.” That means the last person that will […]

Don’t Give People Reasons to Choose You

Jeff Payne | Don't Give People Reasons to Choose

When you enter an IKEA store you find the entire store dedicated to helping you see the possibilities. The store isn’t stacked ceiling to floor with furniture. Instead you experience a breadcrumb trail of wall-to-wall ideas. IKEA is showing you what their furniture and accessories could help you achieve. I know this strategy is not by accident. […]