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Nordstrom | Photo courtesy of flickr, Mike Kalasnik

I Shopped at Nordstrom

I shopped at Nordstrom this week. I went there to purchase a birthday gift for a friend. In my mind, my experience of shopping at Nordstrom over many years is pretty predictable. Pleasant. Refreshing. Easy. Quality product. Great service. My visit on this occasion, however, was less than memorable. There was the salesperson who was […]

Permission Is An Investment | Jeff Payne

Permission is an Investment

I’m sure you provide great service. You probably have a product we all should buy. That new discount corporate is allowing you to push should entice new buyers or fence sitters to get on board now. I’m sure these are all true. But it’s not enough. It’s not enough to get the attention, the action, […]

The Secret Ingredient You May Be Missing | Jeff Payne

The Secret Ingredient You May Be Missing

I say it’s secret. It isn’t secret. It’s simple. It’s strategic. It’s hard work. I hear it often. How do I grow my email list? How do I get more sales qualified leads? It comes down to this. You must build a direct connection with your readers. Readers? Yep. Everyone reads. Go to your favorite […]

Jeff Payne | You Must Build A List

You Must Build A List

When I first started working with online marketing over a decade ago, I realized pretty quick the value of a subscriber list. In fact, I’ve become obsessed with growing my list. I have observed one simple fact: as your list grows, so do your leads and your income. The bigger your list, the more money […]

Jeff Payne | How Deep Is Your Love?

How Deep Is Your Love?

When I first started experimenting with online marketing over a decade ago, there was a lot less competition. It was pretty easy, just take your service or product, spend a dollar on advertising and make two dollars back in return. But as the competition grew so did my costs. My return became less and less, […]

Jeff Payen | The Blah Front End of Your Business

The Blah Front End of Your Marketing

It was Thursday morning. Mark, a sales and business executive who works with small to large businesses, was excited to launch his marketing campaign to a group of people within his database. His goal was simple: to fill his calendar with appointments from people who received his email and proceeded to request a meeting. A […]

Just Water | Jeff Payne

Just Water

Are you in the market to purchase a bottle of water? Which brand will you choose? How will you decide? There are a lot of choices. Consider the marketing and advertising of water. Just a stroll through the water aisle at Whole Foods and see all the choices you have. Just water, right? Many of […]

Who Is Your Customer? | Jeff Payne

Who Is Your Customer?

  Who is your customer? Does he wake up in the morning and read his email over a cup of coffee? Does he pack a lunch, or head to Chick-fil-A with nothing but his laptop and a full inbox? How does she commute to work? Does she listen to music or podcasts when at the […]

The Real Trick to Marketing | Jeff Payne

The Real Trick to Marketing

The real trick to marketing is to reinvent the norm. We all recognize normal — it’s boring, expected, mundane, average, and status quo. We see the reinvention of the norm through marketing time and time again. Cupcakes Coffee FSBO Car wax Shavers Blenders Payment systems Music Steak Candles Books Pet adoption Marketing (and branding) is […]

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Marketing

Nordstrom | Photo courtesy of flickr, Mike Kalasnik

I Shopped at Nordstrom

I shopped at Nordstrom this week. I went there to purchase a birthday gift for a friend. In my mind, my experience of shopping at Nordstrom over many years is pretty predictable. Pleasant. Refreshing. Easy. Quality product. Great service. My visit on this occasion, however, was less than memorable. There was the salesperson who was […]

Permission Is An Investment | Jeff Payne

Permission is an Investment

I’m sure you provide great service. You probably have a product we all should buy. That new discount corporate is allowing you to push should entice new buyers or fence sitters to get on board now. I’m sure these are all true. But it’s not enough. It’s not enough to get the attention, the action, […]

The Secret Ingredient You May Be Missing | Jeff Payne

The Secret Ingredient You May Be Missing

I say it’s secret. It isn’t secret. It’s simple. It’s strategic. It’s hard work. I hear it often. How do I grow my email list? How do I get more sales qualified leads? It comes down to this. You must build a direct connection with your readers. Readers? Yep. Everyone reads. Go to your favorite […]

Jeff Payne | You Must Build A List

You Must Build A List

When I first started working with online marketing over a decade ago, I realized pretty quick the value of a subscriber list. In fact, I’ve become obsessed with growing my list. I have observed one simple fact: as your list grows, so do your leads and your income. The bigger your list, the more money […]

Jeff Payne | How Deep Is Your Love?

How Deep Is Your Love?

When I first started experimenting with online marketing over a decade ago, there was a lot less competition. It was pretty easy, just take your service or product, spend a dollar on advertising and make two dollars back in return. But as the competition grew so did my costs. My return became less and less, […]

Jeff Payen | The Blah Front End of Your Business

The Blah Front End of Your Marketing

It was Thursday morning. Mark, a sales and business executive who works with small to large businesses, was excited to launch his marketing campaign to a group of people within his database. His goal was simple: to fill his calendar with appointments from people who received his email and proceeded to request a meeting. A […]

Just Water | Jeff Payne

Just Water

Are you in the market to purchase a bottle of water? Which brand will you choose? How will you decide? There are a lot of choices. Consider the marketing and advertising of water. Just a stroll through the water aisle at Whole Foods and see all the choices you have. Just water, right? Many of […]

Who Is Your Customer? | Jeff Payne

Who Is Your Customer?

  Who is your customer? Does he wake up in the morning and read his email over a cup of coffee? Does he pack a lunch, or head to Chick-fil-A with nothing but his laptop and a full inbox? How does she commute to work? Does she listen to music or podcasts when at the […]

The Real Trick to Marketing | Jeff Payne

The Real Trick to Marketing

The real trick to marketing is to reinvent the norm. We all recognize normal — it’s boring, expected, mundane, average, and status quo. We see the reinvention of the norm through marketing time and time again. Cupcakes Coffee FSBO Car wax Shavers Blenders Payment systems Music Steak Candles Books Pet adoption Marketing (and branding) is […]

View More Articles

Branding

Nordstrom | Photo courtesy of flickr, Mike Kalasnik

I Shopped at Nordstrom

I shopped at Nordstrom this week. I went there to purchase a birthday gift for a friend. In my mind, my experience of shopping at Nordstrom over many years is pretty predictable. Pleasant. Refreshing. Easy. Quality product. Great service. My visit on this occasion, however, was less than memorable. There was the salesperson who was […]

Permission Is An Investment | Jeff Payne

Permission is an Investment

I’m sure you provide great service. You probably have a product we all should buy. That new discount corporate is allowing you to push should entice new buyers or fence sitters to get on board now. I’m sure these are all true. But it’s not enough. It’s not enough to get the attention, the action, […]

Jeff Payne | How Deep Is Your Love?

How Deep Is Your Love?

When I first started experimenting with online marketing over a decade ago, there was a lot less competition. It was pretty easy, just take your service or product, spend a dollar on advertising and make two dollars back in return. But as the competition grew so did my costs. My return became less and less, […]

Just Water | Jeff Payne

Just Water

Are you in the market to purchase a bottle of water? Which brand will you choose? How will you decide? There are a lot of choices. Consider the marketing and advertising of water. Just a stroll through the water aisle at Whole Foods and see all the choices you have. Just water, right? Many of […]

What is marketing? | Jeff Payne

What is Marketing?

The sign on top of the counter read, “Buy by the slice.” I glanced over to the lady with a big smile on her face as she pointed her finger to the chocolate cake located on the bottom shelf of the display. With a look of anticipation and excitement she said to the man behind […]

Click Here | Jeff Payne

Click Here

We measure open and clicks, Facebook likes, Twitter followers, Google pluses, and number of subscribers. It’s easy to advocate for things that we can measure. It feels safe. We can’t deny the result and it makes it easy to define the terms of ROI. But what’s the significance of an engaging story? The well thought […]

About Your Advantages

About Your Advantages

Every Whataburger sells the same burgers and fries. What can a Whataburger franchise do that their competitors down the road can’t? Probably very little. Yvette works the late shift drive-thru window at the Whataburger in Georgetown, just north of Austin. She is an upbeat person and her smile oozes with energy. When you meet her […]

Describing Your Brand | Jeff Payne

Describing Your Brand

You will not find an online application for this offering. You will not know the exact benefits you’ll get. But it is clear that it will cost you an initiation fee of $7,500 and an annual fee of $2,500. That is, IF you are invited to apply. Interested? No way. That is until I say, […]

Along Congress Avenue in downtown Austin,TX | Jeff Payne

What You Get — Is It Worth It?

It’s true we have easy access to all the information we want to help us with solving a problem or assist in a buying decision. Yet in many instances likability trumps knowledge. We prefer to buy from people and brands we like. We form a connection or bond with some brands and not others, and […]

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Strategy

The Secret Ingredient You May Be Missing | Jeff Payne

The Secret Ingredient You May Be Missing

I say it’s secret. It isn’t secret. It’s simple. It’s strategic. It’s hard work. I hear it often. How do I grow my email list? How do I get more sales qualified leads? It comes down to this. You must build a direct connection with your readers. Readers? Yep. Everyone reads. Go to your favorite […]

Jeff Payne | You Must Build A List

You Must Build A List

When I first started working with online marketing over a decade ago, I realized pretty quick the value of a subscriber list. In fact, I’ve become obsessed with growing my list. I have observed one simple fact: as your list grows, so do your leads and your income. The bigger your list, the more money […]

Jeff Payne | How Deep Is Your Love?

How Deep Is Your Love?

When I first started experimenting with online marketing over a decade ago, there was a lot less competition. It was pretty easy, just take your service or product, spend a dollar on advertising and make two dollars back in return. But as the competition grew so did my costs. My return became less and less, […]

The Real Trick to Marketing | Jeff Payne

The Real Trick to Marketing

The real trick to marketing is to reinvent the norm. We all recognize normal — it’s boring, expected, mundane, average, and status quo. We see the reinvention of the norm through marketing time and time again. Cupcakes Coffee FSBO Car wax Shavers Blenders Payment systems Music Steak Candles Books Pet adoption Marketing (and branding) is […]

What is marketing? | Jeff Payne

What is Marketing?

The sign on top of the counter read, “Buy by the slice.” I glanced over to the lady with a big smile on her face as she pointed her finger to the chocolate cake located on the bottom shelf of the display. With a look of anticipation and excitement she said to the man behind […]

What Is Your Marketing Doing? J| Jeff Payne

What is your marketing doing?

Which is best for your business — delivering the real thing or just getting the order or your foot in the door? Getting people to notice involves marketing. Marketing is about being more appealing. It involves a good presentation, better calls to action, and a buy now button. It could involve attention-grabbing tactics like Boston […]

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