Why Do I Like You?

Jeff Payne | Why Do I Like You

It is surprisingly easy to forget sometimes the basic fact that people are the most important inspiration for everything we do. This is especially true when it comes to design, branding, and marketing. We like good packaging. We like the meaning behind a logo. We like the cover of a book. We like feeling important. […]

Give People What They Want

Jeff Payne | Give People What They Want

As a thought experiment, ask yourself, “How does my brand bring new perspective and life into being for other people?” Don’t you think it should? We live in a world where constant innovation and reinvention is a necessity and an expectation. Opinions and judgments of your brand are formed in a matter of seconds. A […]

How do you make me feel?

JEff Payne | How do you make me feel?

We all face the same problem. Our email is just one among many from people who are trying to cut through the clutter to get attention. And the people on the receiving end are jaded by it all. Just today a sample of messages from my inbox looked like this: “24 Hours Left to Save 30%” “You should […]

It’s Often Not The First Touchpoint

It's Often Not The First Touchpoint | Jeff Payne

Earlier this month I received an email that captured my attention. The email contained an inviting image of a book that caught my eye instantly. Along with the image was some copy that provided a brief description of the book that was pictured. Interested, I clicked the link in the email which redirected me to […]

Start By Teaching Someone

Jeff Payne | Quote from Dead Poets Society

Derek Sivers makes a great point in his book Anything You Want: Start by teaching someone something this week. That’s great! Instead of focusing on the size of your database or worrying about your open rate — focus on helping someone. Derek Sivers was a professional musician. He had a passion that evolved around programming […]

A Marketing Plan Is Not Enough

Keep Your Focus On The Show | Jeff Payne

In business we usually begin with a plan. A plan provides the details to our idea. It brings together the strategy, process, people, budget, milestones, price, and deliverables. At the very end is when marketing is considered. Most of the time marketing is seen as an activity, a to-do list with a deadline to get […]

When is the best time to send an email when you want a reply?

Email Open Rate | Jeff Payne

According to my friends over at Yesware, who backed their assertion up with data, the best time to send an email is whenever there’s less competition.

An analysis of over 500,000 sales emails sent in Q1 2014 showed open and reply rates are higher on the weekends. Why? It could be because there’s significantly less email being sent on weekends.