About Your Advantages

About Your Advantages

Every Whataburger sells the same burgers and fries. What can a Whataburger franchise do that their competitors down the road can’t? Probably very little. Yvette works the late shift drive-thru window at the Whataburger in Georgetown, just north of Austin. She is an upbeat person and her smile oozes with energy. When you meet her […]

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat”.

-- Theodore Roosevelt, 26th President of the United States

Describing Your Brand

Describing Your Brand | Jeff Payne

You will not find an online application for this offering. You will not know the exact benefits you’ll get. But it is clear that it will cost you an initiation fee of $7,500 and an annual fee of $2,500. That is, IF you are invited to apply. Interested? No way. That is until I say, […]

Why Do I Like You?

Jeff Payne | Why Do I Like You

It is surprisingly easy to forget sometimes the basic fact that people are the most important inspiration for everything we do. This is especially true when it comes to design, branding, and marketing. We like good packaging. We like the meaning behind a logo. We like the cover of a book. We like feeling important. […]

Give People What They Want

Jeff Payne | Give People What They Want

As a thought experiment, ask yourself, “How does my brand bring new perspective and life into being for other people?” Don’t you think it should? We live in a world where constant innovation and reinvention is a necessity and an expectation. Opinions and judgments of your brand are formed in a matter of seconds. A […]

How do you make me feel?

JEff Payne | How do you make me feel?

We all face the same problem. Our email is just one among many from people who are trying to cut through the clutter to get attention. And the people on the receiving end are jaded by it all. Just today a sample of messages from my inbox looked like this: “24 Hours Left to Save 30%” “You should […]

It’s Often Not The First Touchpoint

It's Often Not The First Touchpoint | Jeff Payne

Earlier this month I received an email that captured my attention. The email contained an inviting image of a book that caught my eye instantly. Along with the image was some copy that provided a brief description of the book that was pictured. Interested, I clicked the link in the email which redirected me to […]

Start By Teaching Someone

Jeff Payne | Quote from Dead Poets Society

Derek Sivers makes a great point in his book Anything You Want: Start by teaching someone something this week. That’s great! Instead of focusing on the size of your database or worrying about your open rate — focus on helping someone. Derek Sivers was a professional musician. He had a passion that evolved around programming […]