The Experience Economy, Updated Edition (New York: Harvard Business Review Press; Updated edition (July 5, 2011), 2011)
Thinking about how to connect with your customers? This book will open your eyes to what is required to create an energized customer experience. This is definitely one of my top 10 books. I refer to this book often.
“If you give people too much to remember they won’t remember anything.”
Today business and sales professionals are trying desperately to understand how to maintain their value as professionals in an increasingly inattentive and busy world. There is a way to influence people and win business, to be a person everyone turns to, who leads rather than follows, who never runs out of ideas, contacts, or […]
Let’s face it, we’re all consumers. We all buy. We’re scanning, swiping, clicking, liking, and sometimes sharing and tweeting. We are moving so fast that we don’t even have time to think let alone process all the information we encounter. Some of us save our ideas to Evernote (use this link to create a free […]
It’s a 102 degrees in Austin right now and very humid! On days like this, which are common in Texas, I can still hear my mother saying, “Do you have sunscreen on?” A few years ago riding in the Hotter n’ Hell 100, I forgot to slather sunscreen on before riding my bike 100+ miles […]
In his book, Return on Influence, Mark Schaefer shares an interesting fact. He says most people abandon a business book after reading only one-third of the book. When you consider the fact that these people believed in the idea, the title, or liked the author enough to purchase the book, only to abandon it just as […]