The real trick to marketing is to reinvent the norm. We all recognize normal — it’s boring, expected, mundane, average, and status quo. We see the reinvention of the norm through marketing time and time again. Cupcakes Coffee FSBO Car wax Shavers Blenders Payment systems Music Steak Candles Books Pet adoption Marketing (and branding) is […]
Purpose. The one word that changes everything. It either comforts or confronts. Comforts It comforts when I’m weary, confused, uncertain, failing, or when pain envelops me and darkness is my closest friend. It’s comforting because I know my purpose. I know everything that God sends my way is the best possible thing for me, and […]
“The Few. The Proud. The Marines.” is the Marine Corps’ advertising slogan. It won a place on Madison Avenue’s Advertising Walk of Fame during Advertising Week 2007. The Army offers a $50,000 college scholarship. The Navy offers you a chance to see the World. The Air Force will train you in a high-tech, high-paying […]
Which is best for your business — delivering the real thing or just getting the order or your foot in the door? Getting people to notice involves marketing. Marketing is about being more appealing. It involves a good presentation, better calls to action, and a buy now button. It could involve attention-grabbing tactics like Boston […]
We measure open and clicks, Facebook likes, Twitter followers, Google pluses, and number of subscribers. It’s easy to advocate for things that we can measure. It feels safe. We can’t deny the result and it makes it easy to define the terms of ROI. But what’s the significance of an engaging story? The well thought […]
Every Whataburger sells the same burgers and fries. What can a Whataburger franchise do that their competitors down the road can’t? Probably very little. Yvette works the late shift drive-thru window at the Whataburger in Georgetown, just north of Austin. She is an upbeat person and her smile oozes with energy. When you meet her […]
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat”.