Can Your Idea Be Done Better

Drew Houston is an entrepreneur and former MIT student as well as one of the founders of Dropbox.  Pitching his idea about file storage to an investor, the investor asked him, “Aren’t there similar companies out there doing the same thing as Dropbox? Why should I invest in just another similar company?”

Houston replied, “Yes, there are similar companies out there doing the same as Dropbox, but do you use any of them?”

The investor replied, “No.”

“Why?”

Houston responded, “Because they are bad.”

“That’s what Dropbox wants to solve.”

Can your idea be done better to where people will want it?

Who Moved My Customers?

Jeff Payne | Who Moved My Customers?

Does anyone read the newspaper anymore? I was waiting for my lunch appointment in the lobby of an Austin hotel where I noticed about 100 newspapers stacked on a table. Curious, I asked the person at the front desk if anyone picks up those newspapers. He smiled and said it used to be those papers […]

Marketing Is A Story

Is Your Marketing Working | Jeff Payne

It is early on a Saturday morning and a line is already forming at an ordinary looking run-of-the-mill restaurant. In less than an hour the line will grow and snake along East 11th Street and soon a person in line will be designated as the “last man standing.” That means the last person that will […]

Don’t Give People Reasons to Choose You

Jeff Payne | Don't Give People Reasons to Choose

When you enter an IKEA store you find the entire store dedicated to helping you see the possibilities. The store isn’t stacked ceiling to floor with furniture. Instead you experience a breadcrumb trail of wall-to-wall ideas. IKEA is showing you what their furniture and accessories could help you achieve. I know this strategy is not by accident. […]

My Tools

My Tools | Jeff Payne

I am often asked about what tools I use in my personal and professional life. I thought I would list them here. Since technology changes and my tools inevitably change as well I will update them from time to time. If there’s a tool you feel that I am missing or one that you believe is […]

The Experience Economy

The Experience Economy, Updated Edition (New York: Harvard Business Review Press; Updated edition (July 5, 2011), 2011)

Thinking about how to connect with your customers? This book will open your eyes to what is required to create an energized customer experience. This is definitely one of my top 10 books. I refer to this book often.