“You have to earn your opportunity to be a “personal brand”. And the only way to do that is to execute.”  — Gary Vaynerchuk

Gary Vaynerchuk
The Experience Economy

The Experience Economy, Updated Edition (New York: Harvard Business Review Press; Updated edition (July 5, 2011), 2011)

Thinking about how to connect with your customers? This book will open your eyes to what is required to create an energized customer experience. This is definitely one of my top 10 books. I refer to this book often.

Be A Lovecat

Jeff Payne | Be A Lovecat

Today business and sales professionals are trying desperately to understand how to maintain their value as professionals in an increasingly inattentive and busy world. There is a way to influence people and win business, to be a person everyone turns to, who leads rather than follows, who never runs out of ideas, contacts, or friendships. […]

“If you can get the right to communicate with permission, you’ve just obtained the right to use frequency; And that, is the holy grail of marketing.” - Seth Godin

 

Seth Godin
Made to Stick | Chip Heath, Dan Heath

Made to Stick (Random House; 1st edition, 2007)

This is one of my favorite books. It convincingly presents the case of how ideas become sticky. Understanding the six principles presented will be a great guide to helping you create content that sticks with your audience. I have both a Kindle version as well as the printed book. My copy is used on a regular basis. I highly recommend this book.

Facts Are Not Enough

Jeff Payne | Facts Are Not Enouigh

Let’s face it, we’re all consumers. We all buy. We’re scanning, swiping, clicking, liking, and sometimes sharing and tweeting. We are moving so fast that we don’t even have time to think let alone process all the information we encounter. Some of us save our ideas to Evernote (use this link to create a free […]

Abandoning Things We Choose

Jeff Payne | Abandoning Things We Choose

In his book, Return on Influence, Mark Schaefer shares an interesting fact. He says most people abandon a business book after reading only one-third of the book. When you consider the fact that these people believed in the idea, the title, or liked the author enough to purchase the book, only to abandon it just as […]