In his book, Return on Influence, Mark Schaefer shares an interesting fact. He says most people abandon a business book after […]
Where would I be without my iPad mini, my smartphone, my MacBook Air, or my 27 inch iMac? I honestly […]
What do people internalize when they interact with you? Recently I had the opportunity to go on a sales call […]
My favorite restaurant in Dallas is Al Biernat’s. There’s something special about that place. Linda our server, always makes sure we are taken […]
So how do you make an impact with an idea you have and make it spread? Start! Build a list (name and email). […]
In his book, Start With Why, Simon Sinek tells a story of a group of American car executives who went […]
Let’s face it, many invest a lot of time, money, and talent to produce, publish, and distribute content marketing. Therefore it […]
I am seated in a plush red lounge chair in a cramped but cozy hip Austin coffee and wine bar […]
More Right or Less Right The ultimate goal of your marketing is – and always has been – to grow your business. Jay Baer, […]
Today buyers have become so adept at doing the initial purchase research that they no longer need or have the […]
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What is “Value” to your customer? Value is the rapid checkout and a cool shopping bag. Value is an elegant […]
The need for vigilance in your business never goes away. It is now more imperative than ever for business owners […]
New products and services are appearing daily. You see them everywhere, Twitgift, Cupcake ATM, Me Undies, Skillshare, Stripe, and thousands more! Likewise new business models […]
It’s Not About the Cupcake I sat in my car in the parking lot of a plush retail shopping center […]
Each year, Hollywood produces and distributes 400 to 500 films (stories), more than a film a day. A few are […]
When I was six or seven years old I was struck in the head with a large rock thrown by […]
Building A Mercedes-Benz/AMG Engine Imagine the ideal solution “In solving problems of virtually any kind, the way to get the […]
If you and I were having this talk over coffee or tea, this is the point where I would lean […]
Appealing to Our Minds Remember that commercial you saw watching March Madness last night? Yeah, me neither. As a matter of fact, […]
The past two weeks have brought people from all over the world to Austin, Texas for SXSW. It is really […]
“We are defined not by what we do but by why we do it. … Businesses need soul, and the […]
Whatever it is you look up to. Whatever it is you look forward to. Whatever it is you’re chasing … Matthew […]
In 1997, a new product was being launched by a young CEO and here’s what he said to his team: […]
Think about the content sources that you rely on every day. What makes them special? Do they provide you with […]
In a world of seemingly infinite choices and digitally empowered consumers, quick wins no longer build sustainable businesses, nor do […]
The Purchase Journey Today’s shoppers bounce back and forth moving at their own speed in a multi-channel marketplace. They switch […]
Content marketing is not new. It is everywhere — and most of it is ignored. Creating compelling content that gets […]
The world is swimming in an abundance of content and information. Marketers and business owners alike are ever struggling in […]
Over my life I’ve had a lot of wonderful experiences and people in my life that I have learned a […]