Where would I be without my iPad mini, my smartphone, my MacBook Air, or my 27 inch iMac? I honestly can’t imagine it. Nor can I imagine not having Google, Amazon, iTunes, Audible, Basecamp, Facebook, WordPress, etc. These are all tools I use every day that make life easier and more enjoyable. Things I didn’t even realize I needed until someone had a vision and created them all within the last decade!
When we understand the problem to be solved magic can happen. It’s why Camille can take ice cream and create a better version of it and tell a story. It’s why Southwest Airlines decided to create a kiosk to help customers avoid long lines by being able to print boarding passes or to request standby for an earlier flight. It’s why cars are now equipped with navigation systems.
Walt Disney said, “It’s kind of fun to do the impossible.” What problems can you solve today that make it easier for your customer? What is keeping you continually moving forward, opening new doors, doing new things, creating new paths? The world is waiting for your idea. Go ahead and create it.
Following are some thoughts to consider:
Steve Jobs said great execution is what you need. Specifically, the process in which you start trying to build your great product or service and, through persistent iteration after iteration, learn how to actually make it great. That’s how you create great products, Jobs says. Not by having “great ideas.” By having a basic idea and then working your butt off through trial and error until the product finally evolves from okay to great. (Read an excerpt of Jobs’ interview here)
- "Sell dreams, not products." -- Steve Jobs
Are you indispensable? – Read Linchpin by Seth Godin
- What I want people to say about me: “I’m the guy to call when you’re tired of thinking status quo and small.”
- Why should you lead? And why now? – The answer is in the book Tribes by Seth Godin. A must-read!
- “Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world’s problems, and artistic breakthroughs are common, but great execution is rare. As the world’s most productive innovators will tell you, it’s not about ideas. It’s about making ideas happen.” — Scott Belsky, Founder, and CEO of Behance
- Do a simple daily practice: “Write down a list of ideas. The ideas can be about anything.” — James Altucher
Resources and References
Scott Belsky, Making Ideas Happen – The Penguin Group, 2010
Seth Godin, Tribes – The Penguin Group (USA), 2008
Bernadette Jiwa, Make Your Idea Matter – The Story of Telling Press, 2012
James Altucher, Choose Yourself — Yes Life Media, LLC, May 21, 2014
Seth Godin, Linchpin – The Penguin Group (USA), 2010
Michael Port, Book Yourself Solid – John Wiley & Sons, Inc, 2006
If you feel like you don’t have the complete picture of what your business should look like or you have a business or marketing problem that you need a solution for, then a consultation with Jeff Payne is what you need.