How our customers invest their time: Print 4% Radio 13% TV 36% Internet 22% Mobile 25% It is evident […]
When asked to describe our product or service and why we are different from our competitors it’s easy to shift […]
Photo courtesy of Jeff Payne: Photo of the Dr Pepper Museum located just a block from my son’s condo in Waco, […]
Tom whom I’ve never met, said, “Jeff, I like your website. I also enjoyed learning about you from your About […]
A local dry cleaner spends thousands of dollars each month just to get attention and be found. I see his […]
Several years ago while attending student orientation at Baylor University with our son Ryan, we observed a bike rack with […]
Photo courtesy of Jeff Payne: I can assure you there is no shortcut getting to the very inside tip of […]
Remember when you were broke, what it took to gain traction in your business? The big leaps forward, doubt storms, […]
“Our Age of Anxiety is . . . the result of trying to do today’s job with yesterday’s tools,” said […]
If your business is going to exist, you have to win customers. One thing the Internet has revealed is people […]
Everywhere you look you see different businesses telling the same story. It’s much easier to conform than to stand out. […]
Donald Trump is playing the media like a fiddle. The media likes Donald Trump. He says the unthinkable; he boasts […]
The new lead arrived via the website on Saturday, January 16 at 10:15 AM. It was uncommon to receive a lead […]
Seth Godin says, “When everyone has access, no one does. The people you want most to reach are likely to […]
George makes cakes. His day begins at 4:00 AM and ends at 6:00 PM, Monday through Saturday. Something he’s been […]
I know a lot of people obsessed with protecting their idea. One person, in particular, took an idea I had […]
You are more likely to add bacon to your pizza if you order online. According to Shlomo Benartzi, a behavioral […]
More than likely you are being ignored. Many have a fantasy that others care, but they don’t. Most are thinking […]
“Hello, Mr. Payne! Are we getting the usual today, a number one, no butter, no pickles, medium fry, a large […]
Today I received an email from a person I don’t know pretending to know me. They began with a small […]
The headline grabbed my attention. Netflix Knows the Exact Episode of a TV Show That Gets You Hooked In the […]
I’m on the verge of a sinus infection. Crusty, bloodshot, and watery eyes, slight cough, headache, congestion — you know […]
Advertising is what we do when there is nobody to see. In real life, when we meet with a friend […]
I shopped at Nordstrom this week. I went there to purchase a birthday gift for a friend. In my mind, […]
I’m sure you provide great service. You probably have a product we all should buy. That new […]
I say it’s secret. It isn’t secret. It’s simple. It’s strategic. It’s hard work. I hear it often. How do […]
When I first started working with online marketing over a decade ago, I realized pretty quick the value of […]
When I first started experimenting with online marketing over a decade ago, there was a lot less competition. It was […]
It was Thursday morning. Mark, a sales and business executive who works with small to large businesses, was excited to […]
Are you in the market to purchase a bottle of water? Which brand will you choose? How will you decide? […]